I usually know exactly what I want to say and stick to one clear point.

I start with one idea, but then add more because it all feels important

I struggle to narrow it down or know exactly what to focus on, so my content feels scattered

A. “You’re inside my head!” or “I feel so seen by this”

“This is really helpful” or "Great tips! Thanks for sharing"

Either I don’t get much response or engagement comes from people who already know me/my work

They respond, ask questions, or want to keep the conversation going

They react or say something nice, but it doesn’t really go anywhere

They use my ideas and insights to try and figure things out on their own

It's a natural, logical extension of the value I just shared - so it's easy to do

Ugggg, it feels like an awkward pivot or a "necessary evil" I have to tack on at the end. But I do include it most of the time!

<Covers face with hands!> Ugggg, I wind up avoiding it because I don't know how to bridge my deeper ideas to my offers.

My current messaging still fits who I am and the work I want to be known for

My messaging works for my audience, but it no longer really reflects how I think about my work. I can feel a little bit bored with it, tbh.

I know there’s more depth & nuance I want to bring in, but my current messaging & what my audience expects doesn't allow for it. I feel…meh and stuck in it.

My writing sounds like me across the brand: marketing me is the same person clients hear in real life

My writing is close but comes across more formal or "polished" than I am in real life

My writing sounds like a version of me different from what clients get in real life

“WOOT! Yes! This sounds like me”

“This is close, but needs a buncha tweaks to sound like the real me”

“Argh! This isn't how I'd say it. It just doesn’t sound like me at all”

What I share always fits within clear boundaries I’m comfortable with

I’m usually okay in the moment, but sometimes feel a little drained afterward

I often feel exposed or regretful, like I shared more than I meant to

The line between my personal self and my brand is a little fuzzy or muddy

I’m clear on which parts of me are for my brand and which are private

I seem to have lost the clear line between the two…and I want it back. But I wonder if it's too late.

I say what I actually think and don’t filter myself much

I tend to edit, tinker, tweak, or second guess what I say…even when the words & ideas come easily

I absolutely hold back opinions, language, or examples that feel too risky or “not for my brand”

I have a clear, concise answer in my back pocket that people understand immediately

I can explain it, but it takes a while for people to really get it

I ramble, avoid the question, or joke about how hard it is to explain

Easy peasy 🍋 squeezy! People can clearly explain how I could help/what I do

Mehhhhh. Somewhat. They can usually convey the general idea, but miss the nuance

Hard. Referrals usually come my way because their friend said, “Call her. Just trust me”

Nothing! They understand it right away from any of my messaging they've consumed

They grasp it after I "pull the thread" for them and give some examples or use cases.

Honestly? Most people really only understand after they’ve worked with me

They’re clearer and easier to understand than I am

They’re louder or better at marketing than me

They may be doing less sophisticated work, but their message is much easier to grasp

I know there’s a clearer way to describe what I do. I just haven’t found it yet

My work makes sense once people hear me, but not from my marketing message alone

I’m tired of explaining myself and want my message to do the heavy lifting before people get to me!

I was an expert in my field long before I thought about running a business

My work is solid and the business feels like it’s still finding its shape

I’ve been established for a while, but I’m ready for something to shift - something feels off or stale.