YOUR PRIMARY RESULT
You are The Filtered Communicator
You've got a natural style & sound when you're with clients and in conversations.
But you can feel the gap between that and how it's conveyed in your brand messaging.
Your goal? Decide how much "You" to express without feeling over-exposed, too formal, or simply 'inauthentic'.
What it's like being The Filtered Communicator
Throughout your life you've cultivated how you naturally express yourself.
In conversations, your way of being shows up organically.
This is exactly why many experts feel frustrated - or don't quite believe - that The Filtered Communicator is truly their Message Gap Archetype.
Instead, they tell me:
- I get a vulnerability hangover after telling certain stories or talking in a certain way.
- I don't like how formal or buttoned-up I sound, but I can't help it. I used to be a lawyer.
- I want to my audience to see me as relatable but refuse to give up my privacy.
That's why your messaging challenge doesn't come from what you're saying.
It comes from how much (or how little) "you" is being expressed in your brand in a way that feels good to you.
Fun fact about Filtered Communicators: this is actually the simplest (and most fun) Message Gap to fix.
When your communication runs through a filter...
It keeps you second-guessing what to say and how to say it in your brand messaging. Which is freakin' exhausting...
But it also keeps your audience from leaning in with full trust, ready to work with you.
That all changes when you create clear parameters for:
Which part of your messaging is the Human You, a private person with a personal life & lots of moving parts
Which part is Professional You, who's navigated a career or an industry with clear rules & expectations
What belongs in your brand - the stuff your audience needs to experience and you want to share
What your audience doesn't need & the aspects you want (and deserve) to keep private
Right now, here's how the filter shows up:
- As you create, you edit yourself in real time. A huge time sucker!
- To make it land for everyone in your audience, you second-guess words, soften edges, filter your tone
- You scale back opinions, examples, or your natural style. There's stuff you want to say but feel you can't.
When this is fixed, you stop juggling or negotiating:
- how you wanna sound
- how much of yourself shows up
- all the ways you might be perceived
Filtering all that every time you create content and managing how to 'be yourself' – instead of simply showing up – is a lot of work!
None of this is coming from being inauthentic but from trying to get it right.
One thing you can do right now:
You don't need to "find your voice". You already have one.
Nor do you need to hold back so you can feel safe in expressing yourself.
Instead, outline repeatable boundaries that express your style without using up all of yourself.
I think of them as fenceposts.
So write down:
- the parts of you, your life and your expertise belong in your messaging and which do not
- the tones, styles, and words that express the YOU-ness you're willing to share via your brand.
- the tactics & approaches you like (plus those you don't) so you can stop trying everything.
With clear fenceposts, you'll rely on your own boundaries without fatigue, self-managing, or over-editing.
A lot changes for you when this is solved
You don’t suddenly start oversharing.
Or become less thoughtful & professional.
Instead, your day-to-day effort looks like this:
- Creating gets easier and funner 😉 because you trust yourself.
- Your audience feels the power & impact of what you have to say - and they want to hear more.
- Your future clients trust you faster. They feel the strength and consistency in your words and style.
- You effectively push back when something doesn't feel like you and get way better results. Think: AI, staff, copywriters, or even old habits.
Ultimately, you show up as the version of yourself you want your audience to know...
Without "bleeding all over the internet."
There's no need to be vulnerable for vulnerability's sake!
When you're The Filtered Communicator, this is your moment to go from good to great
Because you're this close to having your brand voice, style, and personality dialed all the way in.
It's simply hard to parse it out on your own from 'inside the jar'.
That's when you get on a diagnostic Fit-Check Call to see how my expertise can help you get there faster.
Before our 20-minute conversation, I'll review your content to bring some insight & context to our call...
Because you might be a blend of The Filtered Communicator and another archetype.
Either way, we'll talk through what's going on, the kind of support you may need, and whether I'm the right person to help.
You'll leave clearly knowing what your next step to improve your message is, whether we work together or not.
Stop Second guessing your messaging over and over.
Remove the filter keeping your message from landing, then let your marketing do the heavy lifting to get you heard, referred and hired.
