YOUR PRIMARY RESULT
Your Archetype: The Filtered Communicator
What this means
You have a very specific style, sound, and way of being in the world. The way you express yourself has been cultivated & created over your lifetime.
And when there's a gap between how you sound in real life – with clients, on a call, in conversations – and how you show up in your marketing, you can feel it.
But it's hard to name, and it's hard to pinpoint!
What this looks like in action:
Sometimes your message comes out more polished or 'buttoned-up' than you want it to feel. Other times it's more informal or vulnerable than you really want to be.
You know when something's not quite you, but you can't always explain why or even what you'd change to fix it!
That's why your messaging challenge doesn't come from what you're saying.
It comes from how much your brand is pulling from your personal and expressive style.
In other words: how much "you" is showing up in your brand in a way that feels good to you?
What’s really going on
Your communication is running through a filter that keeps you second-guessing what to say and how to say it. That changes when you create clear parameters for:
Which part is the Human You, a private person with a personal life and lots of moving parts
Which part is Professional You, who navigated a career with clear rules & expectations
What belongs in your brand - the stuff your audience needs to experience
What your audience doesn't need and what you want to keep private
And now, instead of having innate, clear messaging boundaries, you juggle constantly deciding:
how you want to sound.
how much of yourself shows up.
all the ways you might be perceived.
When everything runs through this filter, figuring out how to 'be yourself' in your marketing feels hard.
Because "managing yourself" instead of simply showing up is a lot of work!
Here's what it looks like:
- As you create, you edit yourself in real time. A huge time sucker!
- To make it land for everyone in your audience, you second-guess words, soften edges, filter your tone
- You scale back your opinions, examples, or ways you naturally express yourself. There's stuff you want to say - but feel you can't.
This is not coming from a place of being inauthentic, but from trying to get it right.
The part most people miss:
We don't need to find your voice. You already have one!
What you need is a clear, repeatable way to express your personal style, approach, & voice without using up all of yourself.
I think of them as "bumpers".
Like fenceposts you can automatically rely on because you know your own boundaries.
Having these 'trail markers' means you stop feeling fatigued or over-exposed.
Because you realize you don't need to trade off restraining your ideas to feel safe in expressing yourself.
What changes when this is solved
You don’t suddenly start oversharing.
And you don’t become less thoughtful or professional.
Instead, you get extremely clear and you it's much easier to...
- know which parts of you belong in your messaging and which do not
- feel confident in your tone, style, approach, and way of expressing yourself
- end any second-guessing language, blurry boundaries, or over-editing yourself
What this looks like in your day-to-day marketing & messaging efforts:
- Writing gets easier because you trust yourself more.
- Your messaging gets more powerful & impactful.
- You feel relief and creating feels more fun.
- You can effectively push back (on AI, staff, copywriters, or even old die-hard habits) and get better results!
Ultimately, you show up as the version of yourself you want your audience to know...
Without doing what I call "bleeding all over the internet."
I mean - there's no need for vulnerability for vulnerability's sake!
Can't see exactly where this is happening in your messaging?
That's where the Diagnostic Call comes in
In this 30-minute call, I walk you through a customized Message Gap Report.
It's designed & personalized based on your Archetype and your Application Form responses.
I'll show you what’s happening in your messaging: why it’s not landing the way it should and what’s keeping buyers from moving forward.
You’ll leave seeing your personal Message Gap clearly and know exactly where to focus to close it.
From there, if it feels right, I can recommend what kind of 1:1 support could give you support across your messaging.
