Jen Liddy, Brand Messaging Strategist for Experienced Experts
When your genius is clear,
but your messaging isn’t...
That's when you call me.
Get in touch to talk about your messaging
Hey - I'm Jen Liddy, a Brand Messaging Strategist specializing in a vital thing marketers seem to ignore: Diagnosing.
My magic is identifying why your messaging isn't landing with your audience. Then we work on the wording.
Because when you've tweaked your messaging a bazillion times, and you're definitely not a beginner anymore...
You want a clear picture of what's happening right now in your specific situation –
And custom plan to fix it.
So you can stop guessing & patching and instead know exactly how to move forward.
That's the relief my work delivers.
Nobody tells you this about your messaging, but it's true:
The more expert you become, the harder it gets to talk about what you do.
You've been inside your brilliance for years, so you can't see what's unclear, what's missing, or what's pushing the right people away.
It's the Curse of Expertise, the Expert's Paradox, the Peril of Proximity.
Whatever you wanna call it -
It's keeping you a best-kept-secret when you know your audience needs what you've got.
So you patch your messaging with new copy, new offers, new pricing, new angles -- but you feel something's still off.
And if you can't name it, you can't fix it.
While you might not love writing or creating or marketing, you don't have a "motivation problem".
What you've got is a messaging misdiagnosis problem.
Which is why it's normal to need an outside perspective to see your messaging clearly at this point in your business.
How I got here
I spent 15 years as a high school English teacher and college professor, which means I spent 15 years doing a very specific thing:
Analyzing what my students were trying to say and showing them how to say it more effectively, more clearly - faster.
That skill only got sharper after I left teaching in 2013 and opened a brick & mortar fitness studio.
Because there, I had to figure out "how to do marketing" from scratch, in the wild, wild west of the 20-teens.
So I did all the things:
Consumed podcasts, sat through webinars, downloaded endless freebies, bought all the courses..
And swallowed the empty guru-promises.
I've learned what works, analyzed what doesn't, and became an expert in implementing custom-made content marketing and messaging strategies.
When I opened my own consulting practice, I whittled my focus down to the narrow lane of marketing I love most - and am best positioned to help you with: messaging.
I realized my ol' analytical & diagnostic skills were exactly what moved the needle for my clients waaaay faster.
Because while they struggled to know what to say and how to say it, I could see exactly how to close the gaps causing them to lose clients and stay invisible.
That's my zone of genius.
What I do as a Brand Messaging Strategist
Now, after 10+ years doing this work, I quickly find the disconnects and misdiagnoses causing your messaging & marketing problems.
They live in sneaky places, like the positioning that drifts when you try to explain yourself…
Or messaging that made sense two years ago but hasn't caught up to the version of you sitting here, right now.
It costs you time, energy, money, and confidence to circle the same problem without getting a straight answer about what's broken.
That's why I built The Message Fix Rx Experience.
Because I want you to feel the relief that comes when you finally get a custom solution that shows you exactly how to fix it.
Explore the Message Fix Rx Experience hereWhat Makes My Approach Different
You need more than a framework, a template, and some good messaging luck. 🤞
I use my pattern-recognition and diagnostic skillset to analyze your messaging from the outside,
Spot what's causing your disconnections…
And tell you what I see.
I know it's hard to ask for messaging feedback...
Because it's vulnerable to share your content.
Asking for a reflection of what's not working isn't easy but when you do it, it makes your business even more yours.
This is why you won't see any English teacher red pen in my analysis or get your business ripped to shreds.
I'll show you what IS working, how to fix the problems in your messaging, and be clear about where to start making fixes.
So you can immediately start taking action.
When You're Ready for a Customized Messaging Diagnosis...
Here's how we get you yours:
Step 1
Every client project begins with a comprehensive diagnostic and action planning experience.
I analyze your messaging across your business, then learn you, your brand, your style, and your audience with an interview where I ask the questions that'll reveal what's going on with your messaging.
Step 2
After I identify what's causing the disconnect, I build a custom-designed roadmap...
And you walk away with a step-by-step plan, knowing exactly what to fix, in what order, and why.
No more guessing. No more patching. Just clarity.
If that's what you've been looking for, let's talk.
Frequently Asked Questions
What is a brand messaging strategist?
As a Brand messaging strategist, I'm here to figure out why your marketing isn't connecting with your exact-right audience and show you what to do about it..
So you can express your expertise, your value, and have all that marketing you spend so much time on to actually LAND with the right audience!
My job is to examine what's going on underneath everything, and be able to express the brand voice, positioning, style, and messaging issues that no amount of rewriting or tweaking or starting over will fix on its own.
How do I know if I have a messaging problem or a copy problem?
You've probably rewritten your website, tweaked your angles, or hired help but still feel like something's off..
If that's the case, you've got a messaging problem.
Because copy problems get fixed with better writing. Messaging problems keep showing up and require someone to look at:
- what you're saying,
- who you're saying it to,
- and whether those two things are aligned with your business, your expertise, and your offers.
What kind of clients do you work with?
My people are experienced experts in their field. Consultants, service providers, coaches - anyone doing serious work in their industry...
Who's marketing isn't doing the heavy lifting to reflect the value & depth of what they do.
My clients are well-established in their work, expertise, or industry, even if their business is in an earlier stage.
Others have well-established businesses but are in the messy middle. They know they need messaging changes but can't see where or why.
They come to me frustrated and so done with messaging that keeps underselling them OR attracting the wrong types of clients.
What's the Expert's Paradox you keep talking about?
Basically, when you've become an expert in your thing, it's like breathing to you. You just...do it!
And the easier it gets for you to do it, the harder it gets to explain your brilliance, your magic, your genius to someone else.
And what is obvious to you stays invisible to your audience.
Breaking it into pieces and parts or to explain it at a basic level is extremely difficult for experts.
This is one of the most common but least diagnosed reason experienced experts struggle with their messaging.
