YOUR PRIMARY RESULT
Your Archetype: The Nuanced Expert
What this means
Your work is deep, thoughtful, and sophisticated.
There’s a lot of nuance in how you think, how you see problems, and how you help people move forward. You’re not doing surface-level work. And you’re not interested in oversimplifying just to be catchy or palatable.
The challenge is that this nuance doesn’t always translate before someone talks to you.
Things tend to click once people hear you explain. Or after they’ve worked with you.
Seems that people need a lot of exposure to your magic - or see it in action - to “get” what you really do.
But until then your value feels hard to summarize.
This creates a lot of:
- Â Long explanations
- Â Awkward intros
- Â "Just trust me" referrals
Which makes it hard for you to be clear so people "get it" in your messaging & marketing.
Not to mention how hard it is for clients to refer you to their friends & colleagues!
So even people who love your work might say things like:
“You should talk to her. She’s amazing!”
“I don’t know how to explain it, but just trust me.”
Your value is real, but it isn't obvious, easy to explain, or clear to your audience yet.
What’s really going on
While your work makes sense in conversation or when people see you in action, it hasn’t been 100% translated into a clear, repeatable position that works without you in the room.
When you create, your messaging has a lot of heavy lifting to do.
Which is why you always need to:
- generate longer explanations
- walk people through context
- help them connect the dots
- explain what makes your work differentÂ
That's a lot of work. And it's not working for you.
Most maddening is looking at others in your space getting traction faster
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Not because they’re better but simply because their message is easier for their audience to grasp.
Especially competitors doing work that feels less experienced, less nuanced, or less thoughtful than yours…
Here's the part most people miss
You do not have to niche or pretend your work is simpler than it is.
But the nuance of what you do doesn’t reveal itself. So without a clear messaging position, people can't know:
- when they should pay attention or why they should pay attention
- who your work is really for - and the impact & results it creates
- why you’re the right choice before they even talk to you
That's why right now, they wait until you explain it.
Which means your marketing message can't work unless you're in the room.
What changes when this is solved
We don't lose the depth of your work in an effort to harness it, explain it, and position your messaging clearly.
Instead, when you see how to clearly explain it in a way your audience gets, you create powerful leverage.Â
- People understand what you do faster.
- Introductions get easier.
- Referrals move faster.Â
Your message starts working for you before the call, not just during it.
You get to stop being the translator for your own value, exhausted by explaining!
And the right people arrive already knowing why you matter and how you can help them.
Can't see where this is happening in your messaging?
That's where the Diagnostic Call comes in
 In this 30-minute call, I walk you through a customized Message Gap Report.
It's designed & personalized based on your Archetype and your Application Form responses.
I'll show you what’s happening in your messaging: why it’s not landing the way it should and what’s keeping buyers from moving forward.
You’ll leave seeing your personal Message Gap clearly and know exactly where to focus to close it.
From there, if it feels right, I can recommend what kind of 1:1 support could give you support across your messaging.
