YOUR PRIMARY RESULT
Your Archetype: The Overloaded Messenger
What this means
Right now, your message isn't broken, but it is carrying a lot.
Every time you sit down to create, you've got a lot that feels important to say.
You know your audience needs all of it, and it feels irresponsible not to include it!
That's why when you sit down to create content, it all comes with you:
Everything you know as an expert who's been doing this work for so long
Everything your audience needs to hear because you can help with all their struggles
The subtleties you don't want them to miss, ignore, or misunderstand
Not to mention the results and outcomes your your work & support can give them
The result is messaging that's thoughtful and helpful…
But content that's heavy – for you to create and for them to consume.
Even though people read your stuff, nod along, maybe even save it…
They don't always know what to do next. Some try to figure things out on their own and others disappear.
All this makes transitioning to sales and converting your audience to clients feel awkward, forced, or frustrating.
Here's some really good news:
1. You're already consistent.
2. You're already visible.
You simply have a selection problem.
Let's talk about what that means for your messaging.
What's really going on?
Before they need the nuance, the depth, and everything you know is true...
You need to clearly decide what your audience needs to hear first.
It feels risky to choose one, simple entry point. Like you're leaving something vital out!
Or oversimplifying.
You worry it might make someone misuse your insight or miss the bigger picture.
And now, your message tries to carry everything.
Your message tries to do too much at once and makes a heavier lift for you.
Which is why you publish something, then wonder,
“Damn. This is good stuff. Why aren’t they taking action?”
“How come it's easier for other people in my space to get clients?”
Here's the part most people miss
It's not that your work is too complex or your audience “can’t handle nuance.”
It’s that they don’t know where to enter.
When they can't access your messaging - simply & easily - they can't recognize themselves fast enough to stay with you.
So they appreciate your content…
But don't feel compelled to get into conversation.
Your messaging needs to give them space to recognize themselves,
so they know what to do next...
without having to sort through it all.
What changes when this is solved
We don't water down. We focus on choosing.
Creating content feels lighter because it stops doing everything at once.
Your audience recognizes themselves faster because the mirror is clear.
Engagement feels more natural. Selling doesn't feel like a hard pivot anymore…
It becomes the obvious next step for them.
Ultimately, you get to stop working so hard.
Because your messaging meets people where they are, instead of asking them to keep up.
Can't see exactly where this is happening in your messaging?
That's where the Diagnostic Call comes in
In this 30-minute call, I walk you through a customized Message Gap Report.
It's designed & personalized based on your Archetype and your Application Form responses.
I'll show you what’s happening in your messaging: why it’s not landing the way it should and what’s keeping buyers from moving forward.
You’ll leave seeing your personal Message Gap clearly and know exactly where to focus to close it.
From there, if it feels right, I can recommend what kind of 1:1 support could give you support across your messaging.
