You know, for a long time I did not pay attention to my Instagram followers.

I wasn't doing a lot of attraction strategies and going into accounts and following people.

I wasn't playing the Instagram game, and I'm still not.

But I wanted to talk to you today about Instagram or any followers, email people on your email list, Facebook followers, LinkedIn people because you may not have been paying attention to your audience.

You may have noticed your engagement is way down and maybe your reach is down.

Maybe you tell yourself you have sucky content or there's something wrong with me or people aren't interested in what I have to say.

But that is not always the case.

Don't start blaming yourself.

What I'd really love for you to do is go look at the actual people who are in your audience on Instagram.

I spent last night looking through the people who were my followers and I found around 100 garbage accounts.

So if the algorithm is going to award me for engagement and interest and people who are engaged , if I have at least 100 people who are garbage accounts,  then my reach is going to be lower to the people who actually do want to hear from me. 

The same thing for my email list.

If I have people who aren't opening my email, I'm wasting my time sending an email to them.

Right?

So I wanted to encourage you.

Take a look at your followers and stop blaming yourself for your content, not reaching where it needs to go.

Was it hard, ego wise to lose 100 followers?

Yes.

But when I realized they were just empty accounts and people who weren't interested, it felt so much better to just let them go.

So I just wanted to encourage you to do the same for your account.

Who's not engaging?

Who's a garbage account?

Who's not your ideal exact right most perfect client for you?

The most perfect audience number for you?

Let them go.

Remember, it's all about you don't need millions of people.

You don't need to impact millions of people you really would love.

100 raving followers, 100 raving fans, and that is a great place to start.

So go and focus on that.

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