A few years ago, Botox gave me a weird little wake-up call. When I tried it on my forehead, I could no longer do my habitual eyebrow-lifting, forehead-raising thing.

Suddenly my eyelids felt soooooo heavy. Not tired-heavy. More like an, "I need to lift my eyebrows with my fingers to get relief" hea...

Before people ever get on a call with you, your messaging has to make clear who your work is for, and who it's not for.

Recently, I was doing research for my friend Maggie. She was a stay-at-home mom until seven years ago, when she took a part-time role in her town’s library.

Now she’s about to be...