As you can imagine, she was overwhelmed.
She’d been recovering mentally & physically from breast cancer for 4 years…
And had left corporate America to launch her own business.
She had ALL THE IDEAS. Tons of experience.
Mucho mucho training & certifications.
But what did she really want for her business?
She just wanted to know:
Meet Catherine Avery - a badass mother who was determined to not only get clarity, but to HAVE some damn FUN while DOING IT!
Tired of being tired. Sick of being sick. She just wanted to have a business AND a life.
Is that so much to ask?
Here are a few foundational things that helped Catherine find clarity:
You know that place in your life when you’ve realized SOMETHING has to change?
Or you’ve got a gut instinct that something is about to SHIFT…and you have no idea what it’s gonna look like?
Maybe you don’t even know HOW you WANT it to look in the future!
You sit there, thinking about it - the heaviness of it weighing you down.
It can make you feel afraid, out of control, or sometimes even paralyzed.
You’re unsure what action to take right now.
Probably - maybe - there IS no action to take…yet.
Which is good - because you’re likely a little overwhelmed by what’s going on in your brain.
You know there’s some work to do, but you’re unsure exactly what it is. Or how to move forward with it.
Have you been there?
Feeling confusion, overwhelm, pain, or discomfort? And you’re ready to take action -
But…where the hell do you start?
Where do you begin when you know big things need to happen - but you’re...
Here are 3 tools you can use today to help you move forward when you feel sluggish or low…
Fairly easy tools you can do right now.
First, I think back about a year - and remember some things I really wanted for myself.
Once I remember the gist of those things, I compare myself to where I am now. I assess where I am now in comparison.
You might be cringing thinking of doing this. Maybe you’re SURE nothing has happened in a year.
But frankly, there’s not ONE client I’ve taken through this exercise who hasn’t had a huge light-bulb moment!
I’ll ask her about the one year ago business, and she’ll moan, “Oohhhhhh no. Shit. I didn’t get very far.” Then it’s my job to pull out of her head what she wanted & we list it all out.
Then we move into where she is right now, and she’ll say, “Holy shit. Wow. I did make progress on that!” Usually she’s shocked.
I’ll be honest with you, friend. I could NOT get my shit together at the end of 2019.
Yea, yea - it was holidays. All the family things. Gifts to buy & wrap. And travel.
So much distraction & overwhelm.
I spent a lot of time comparing myself to what other people were doing, and that sucked a lot of time and energy.
It also just sucked.
Then The Plague struck our household. No one could breathe through their nose, complete a task, or sleep through the night.
And for the first time in 16 months, I did not record a podcast. It would’ve been my first of 2020.
I had no voice. No energy. Or time.
Was I disappointed in myself? Of course, but I knew I wouldn’t put out a quality product.
So here it is - 2020. And I’m already behind, right? I’ve already failed, right?
Everyone’s in my inbox, my news feed, and on TV saying,
I’m not here for that.
Today I gave a cursory glance to my right at a stop sign. Turned left.
And THEN it registered in my brain there was a car at that stop sign who CLEARLY had the right of way.
Oh, God. I’ve turned into THAT jackass.
Sigh. It’s time to admit I have a problem.
I’m always thinking about what’s next. What’s on the list. What I can cross off. How I’m gonna get it all done??
I’m scattered and frazzled.
Hardly present. Distracted, edgy, and living in the future.
Here’s why: I’m terrified I’m going to forget something. So I must do it NOW. Or make a plan NOW. Or problem solve NOW.
Does this sound like anyone you know?
I know I’m not alone because many of my clients struggle with this.
Which means it’s time to make a shift: Be. Here. Now.
But! But! HOW????
What about all the things I need to get done?
What about my brain which seems to be full of holes? And everything is leaking out of it!
How am I going to deal...
Back in the olden days of 1980-something, my dad complained about the thousands of decisions he’d make every day at work.
As a teenager, I’d sarcastically think, Jeez, Dad. Poor you.
I mean, how hard is it to make decisions all day long?
Sounds like a luxury! I mean - kids don’t get to make any decisions! You’re fighting for every decision you want to make - what to wear, where to go, what to eat.
What a fool I was.
What I’d give now to not have to make decisions!
But for my clients and me, it’s not the BIG decisions that are killing us: it’s the teeny, tiny, stupid decisions we must make to get through every day.
UGGGGG! They’re exhausting and steal our time!
This is Decision Fatigue - that wiped out feeling you have because sooooo many things are swimming in your head - big things & little things & middle...
I’ve been checking out social media on and off over the last month, and I’m always both impressed and stunned by what people can pull off during the most difficult most wonderful time of the year.
How does everyone else out there DO IT ALL??
All those parents who make their little Elves jump off the shelves and perform death-defying feats - EVERY SINGLE NIGHT…
The people who run from party to party, looking fabulous & pulled together - having FUN FUN FUN!
Those organized people who are DONE buying their gifts, and already have ‘em wrapped up - underneath the tree they decorated WEEKS ago -
I mean - they’re obviously professionals, right?
I’ll be honest with you: I CRAWL Through the holidays. I can barely decorate my house - and it brings me very little sense of enjoyment.
Is something wrong with ME?
This question has been on my mind. Of course, social media – the highlight reel of everyone’s life – makes it more apparent how...
I feel like an IDIOT.
I’m sure no one else in my place would have such a hard time, but I’m about to LOSE IT.
Rain’s pouring into my hair & down my face - which is driving me freaking crazy.
My cheery bright blue down coat is now soaked - an albatross, weighing me down.
I’m also starting to physically overheat, causing me to panic. I hate these intense hot flashes that take over my body.
The map I’m “reading” is in English, but it may as well be Russian - I can’t make out where I’m supposed to go to meet our tour bus.
Obviously this is no emergency, but I’m about to spiral into anxiety. I’m frustrated -
and frankly, I’m tired & cranky from pushing my 12-year-old around London in the wheelchair we brought to accommodate the injury he got last week.
I begin a full-on mental meltdown. Frustrated doesn’t even begin to cover how I feel - I’m inexplicably angry & irritated with this...
It was the perfect storm - one of those crazy years Christine could easily disappear inside of.
In the next years’ time, one daughter would get married. The other would graduate high school. And a huge interstate move was coming her way.
She knew herself well enough to know that business-as-usual meant she’d be taking care of everyone else’s BIG needs.
Christine sat across from me & said, “I don't want to be sitting here at this time next year wondering what’s next FOR ME.”
I swear, I almost cried for her because I knew she was about to have an EPIC year!
The challenge was to help this Over-Giver take care of a wedding, college entrance, graduation, a big move -
while taking care of her own dream!
Her dream? To launch a podcast.
Was she ready? Hell no.
Did she know HOW? OMG - Nope!
But, she implemented rule #1 of goal-getting: Start before you are ready!
At first, she had so much guilt. Long habits of over-giving...
Sometimes the things that affect our business, don’t have anything to do with the business itself.
It has to do with our own internal struggles that we deal with on a day to day basis.
It’s difficult to admit but…
Sounds a little out there, but let me explain.
I was having a conversation with a friend of mine about my brilliant friend Alice Patterson and how she explained to me how photos can really affect your branding.
If you’ve been around awhile, you’ve seen her work on my social media feeds, and blogs.
She doesn’t amazing work and you should definitely reach out to her because she not only captures great images, but also helps you to come out of your shell.
That’s what she did for me.
In the beginning, I would only fill my feeds with headshots occasionally and images of quotes or random things, trying to gain traction and create connection.
But that’s not how it’s done.