No lie - I’ve gotten swindled by the same woman two times.
My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!
Oh - man. I can’t even pretend to give this story justice.
Suffice it to say it involved a broken-down car, her son in the hospital a few blocks away, a cell phone that died, and NO CASH on her.
There was a lot of arm waving, hand wringing, and voice trembling…
With six VERY BIG, very YOUNG eyes on me, I made a decision in the moment - gave her $20 & wished her a safe journey.
The kids & I spent our coffee talk deciding whether we’d been taken -and we unanimously agreed we had.
We also decided to feel ok about it instead of angry or ashamed.
Fast forward 2 years - this time I’m alone, leaving my hairdresser, heading to my car on a city street.
It’s drizzling & I’m distracted because I don't want my newly-blown-out hair to get...
‘That is SO annoying.’
^^This was my brilliant commentary on any situation.
The phrase followed me everywhere as a default thought.
John said to me, “You use this word annoying a lot, Jen. Does everything really annoy you that much?
Yes, John. YES IT DOES>
Things are annoying! Can’t you see that??
He didn’t. And couldn’t wrap his head around why I did.
I was BORN to see things as annoying - also irritating, frustrating, & bothersome.
Commenting on it aloud made me feel like I was doing...
My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.
What’s the problem? Well - No one really knows what Betsy does.
Her friends use air quotes when they talk about “her business”.
Her followers like her but wonder “Can she help me? Does she work with people like ME?”
She wants to make more money, but the clients don’t come…
So she stokes the fire on the story that she’s just not good at what she does.
She spends a whole weekend researching a Master Training that’ll cost $4700 & give her more information.
BUT IT WILL NOT TRANSFORM HER BUSINESS>
Here’s a secret:
Betsy does NOT need more training. Another certification. Or even a better business plan.
Her problem is NOT that she doesn’t know what she’s doing…
Her problem is that NO ONE out there knows what she’s doing!
She finds marketing tedious &...
Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.
Remember, I was a teacher: Go to school. Come home. Grade papers. The end.
He’d “have to” go out for drinks, dinner, or golf tournaments.
I’d roll my eyes HARD. He’d say, “Jen! This is business. What do you think what happens out there? We’re building relationships.”
Complete BS to me. It made me want to stick out my tongue & blow a raspberry. Sometimes it made me want to stick a fork in my eye.
Or in his eye. Or in his boss’s eye, really.
ANYHOO - now? I get it.
If you’re not building relationships, you’re not building a business.
Doing it via golf is my personal version of hell.
But there are TONS of ways to build relationships online & in real life: networking groups, memberships, coffees, conversations, masterminds, messages, etc.
I belong to a monthly networking group that’s been a...
Even before COVID struck, there’s always been a lot of
marketing tactics you’ve been running from like your hair’s on fire!
If you haven’t figured out how to attract clients, it’s not your fault.
People HATE marketing - they tell me all the time.
In fact, they’d rather stay stuck where they are than grow a business because they HATE MARKETING.
I feel this so very much.
Flashback 5 years ago: in the parking lot of my chiropractor, listening to yet ANOTHER marketing podcast.
The host guy’s a BRILLIANT marketer. Makes it all sound SO EASY - like anyone can do it!
The point of the podcast is to share ALL the things you can do to market yourself. And he’s rattling them off, like it’s the alphabet.
The more I listen, the more jammed up I get. Obviously, this marketing thing is JUST SO EASY, but I’m clearly too damn stupid to GET IT.
Because if I could get it, I wouldn’t feel so...
Remember the lyrics to that early-90s classic, Rump Shaker?
Come ONnnnnn - you know it! It’s a classic…
“All I want to do is zoom-a-zoom-zoom-zoom…”
I’ve been thinking about that song a lot this week because, I’ve gotta admit:
I'm zoomed OUT. I’M EXHAUSTED.
My hips are tired from sitting so much.
My brain is tired from looking at my face all day.
My neck is tired from leaning forward constantly - (which I just realized I’m doing).
Are you exhausted by ALL the connecting?
Kind of ironic, right?
All month I’ve been writing about the importance of connecting - reaching out, sending emails, giving reviews…
But at some point, we all have to ask, “What’s serving ME?”
This week I spoke on a panel about maintaining agility in life & business…
and realized most of the women in the ZOOM ROOM were experiencing what I’m calling personal communication fatigue -
If you’re suffering from it,...
How do you generate courage to move through the hard shit going on in your world and design a life you WANT -
even though the thought is terrifying?
Welcome to Allison Mitura’s quest!
She likes to say, “Yoga SAVED me” - and her dream was to share it with everyone.
BUT - creating a brick & mortar studio was a NO GO for Allison -
She wanted to bring yoga to people in their homes, offices, & community.
Is this a THING? Can you make money doing that?
Apparently: yes. But how?
That’s the journey Allison went on! Here’s what she wants you to know about making YOUR OWN dream a reality:
TALK to people. Tell them what you’re doing (even though it can be frightening.)
That way people start to link you with the thing you’re doing.
Yoga? At home? OH! Talk to Allison! She’s your girl.
Being SEEN as an entrepreneur brings in FEAR.
Allison worried, Will I make enough money? Will there be enough...
The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.
The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.
I held SO MANY expectations for my 30s - mostly that they’d be terrible because I was so old.
TRUE fact - my 30s were full of growth, change, happiness, learning.
Yesterday, BOOM! I turned 50.
Jack turned 13 last week, too! Another big number, right?
I briefly wondered what to EXPECT in celebrating our birthdays during the Great Pause.
We were supposed to be at a fancy resort last week… Jack was supposed to be at Disney World doing something Star Warsy with his best friend.
Here’s a secret I may never have shared: I LOATHE planning BIRTHDAY celebrations.
Because of - EXPECTATIONS!
Do you ever get stuck because of EXPECTATIONS?
Like the thing is supposed to be SO GREAT that you get stuck in the idea of it?
I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.
It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.
But even from far away, I feel his energy - he loves teaching Communication 101.
Today, he’s sharing a new technology to REVOLUTIONIZE how we communicate.
He calls it “Electronic Mail.”
E-Mail, he says, is the wave of the future.
We’ll never have to walk down a dorm hall again to talk to each other - just simply send a message via computer & pick up the phone nevermore!
Ever the extrovert, I am HORRIFIED by this.
ALSO! How do we DO this “E-Mail”?
It’s 1988. There are no smart phones. Or laptops.
Only the geekiest (& richest) kids have computers in their dorm!
To get ONTO a computer you have to slog across the freezingest, windiest, snowiest...
Here’s this week’s helpful take-away so you don’t have to scroll to the bottom.
We think we need MORE…
What we actually want is BETTER.
Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?
Here’s what MORE looks like:
The hostess who went bonkers at Liquor City buying all the booze - when most guests drank the classic Syrah-blend she grabbed because her husband loves it.
The mom with ALL the “remote learning” laid out - only to find her kiddos creating a hamster HabiTrail out of empty toilet paper rolls. (Is this why we’re hoarding tp?)
The entrepreneur throwing all the bells & whistles into her offer to make it appealing.
…Yet, still no one buys.
^PS: Did you read that list? No! It’s MORE, not better.