What If You Have Two Audiences? with Claudia Schalkx marketing fridays with claudia Oct 18, 2021

Sometimes you have an offer you'd like to share with an audience that's a BIT different from your MAIN audience-

Or one that's COMPLETELY different!
 
You've done the work to nail down your buyer's persona, understand their language, pain, & desires -
 
NOW DO YOU HAVE TO START...
Continue Reading...
The Truth About Publishing A Memoir Oct 17, 2021

All month I’ve been talking ‘bout getting you to talk about RESULTS…

Now, the ultimate result of your hard work is that you put something out in the world…

(Anything from a simple Instagram story to a complicated digital course, summit, conference, or book!)

Your efforts...

Continue Reading...
Inside Scoop on Bringing a Book to Life with Patty Lennon content creation made easy Oct 14, 2021

It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product -

into the world…

It can feel ALIVE for you - a ball of energy asking to be brought into the world…

SO you MUST DO IT, right?

AND it’s incredibly scary - requiring courage...

Continue Reading...
Feeling Overwhelmed With Your Marketing Strategy? with Claudia Schalkx marketing fridays with claudia Oct 11, 2021
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. πŸ›‘
 
But - CAN...
Continue Reading...
Are your skills holding you back? marketing advice Oct 10, 2021

An old friend sent a FB message: “Hey! Long time! Need to update my LinkedIn bio ‘cuz I’m working on a promotion/new job. Can you help me?”

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like...

Continue Reading...
How To Know The Value Of Your Services When Pricing Them with Claudia Schalkx marketing fridays with claudia Oct 08, 2021

Pricing our SERVICES is one of the hardest decisions entrepreneurs have to make!It's more difficult than pricing products because it's TOTALLY subjective to calculate the worth of your advice, expertise, and value of your TIME.

As if all that wasn't enough, all kinds of GARBAGEY thoughts populate...

Continue Reading...
How to do Sustainable, Realistic Content Creation content creation made easy Oct 07, 2021

Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy.

Sustainable content creation that actually works can be a reality for you!

In this episode of Content Creation Made Easy, you’ll learn...

Continue Reading...
Don’t forget RESULTS in your content! marketing advice Oct 03, 2021

Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.

Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…

It’s no wonder I spent my final semester at college literally without a voice

...

Continue Reading...
What If You Just Stop Creating Content? with Claudia Schalkx marketing fridays with claudia Oct 01, 2021
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. πŸ›‘
 
But - CAN...
Continue Reading...
What If You Could Do Less Marketing? marketing advice Sep 29, 2021

You know how sometimes there's a marketing thing that you hear you should be doing, or you see other people doing.

For example, take reels on Instagram.

Instagram is really pushing reels.

Or maybe you've been on TikTok and you enjoy consuming TikTok.

And you see people using TikTok as a content...

Continue Reading...
The ONE Thing Your Audience Is Looking For In Your Content marketing advice Sep 26, 2021

14 minutes into a call I expected would take an hour for, Sara said, ‘Nope - that’s it! I’m good! See you next week.”

I panicked a little - I’m helping my 2nd cousin craft her college personal essay, which I do for all the kids in my family…

It’s...

Continue Reading...
When Your Client Objects TO Your Advice with Claudia Schalkx marketing advice marketing fridays with claudia Sep 24, 2021
Moving audience members to clients is often where we bang our heads against the wall...
 
They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?
 
And how do you deal with them without feeling pushy?
 
Today,...
Continue Reading...