The Tactical Mistake I Was Making With My Content content creation made easy Aug 08, 2022

Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves,

Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving.

However, one...

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How Can I Connect with My Audience? marketing advice Aug 07, 2022

Whyyyyyy is content marketing so freakin’ challenging?

That’s easy: it’s because there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves!

Marketing feels slippery because:

  • Nothing...
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Reveal Your Message With The 3-Word Rebellion! with Michelle Mazur content creation made easy Jul 28, 2022

Whatever kind of content you're creating….

Whatever networking, pitching, marketing, speaking you're doing....

None of it will work if you have a murky, fuzzed up brand messaging…

Anything that’s unclear, takes too long to say or has people walking away from you going,...

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What Inclusive, Diverse, & "Authentic" Content Can Look Like For Your Marketing with Alyssa Hall content creation made easy Jul 21, 2022

When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people.

Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that.

In 2021, Jen joined a 6-month coaching...

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Two Little Words Make A Huge Difference In Your Content Jul 18, 2022

One of the things I see marketers doing a lot is talking about what they offer. Not marketers entrepreneurs say, I offer this, you get this, you get this, you get this. It's all of the features, all of the parts of a program or a product or service, right? Like we'll meet eight times for an hour...

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How To Move From A Passion Podcast To A Business with Sherry Harrod content creation made easy Jun 23, 2022

Today I get to do something I love doing: live coaching!

Each month I invite a member from the Content Creator’s Studio to work 1:1 on some aspect of content, marketing, business, or mindset that’s driving them bonkers.

Today I’m talking with Sherry Harrod, a podcast host....

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All the ways we’re doing it wrong… Jun 19, 2022

The dude in a fast car slowed down long enough to scream at me,

 “IT’S JUST A RAINBOW, LADY!”

as he blew down my street…

I’d gotten caught in an unexpected rain shower with my doggo, no umbrella,

and stood on the sidewalk, (like a dope, apparently), taking a...

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A Simpler, Realistic Approach to a Marketing Strategy vs. Marketing Tactics! with Claudia Schalkx Jun 16, 2022

If you’ve ever felt “My marketing strategy isn’t working”, you’re gonna want to check out this conversation.

Now, you’ve got a marketing strategy, right?

Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into...

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Are You Speaking To Your 2022 Audience With 2020 Information? Jun 13, 2022

So my sister has this “business”.

I'm going to put air quotes around it because it's the service that she does for free for her friends and neighbors.

And I'm hoping she does it for Jack in three years.

But basically, she's an expert at helping kids get into college with the...

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The Ideal Client Myth with Claudia Schalkx content creation made easy Jun 09, 2022

You’ve already DONE your ideal client exercises, right? Ugggg, don’t make me do it again!

You know your avatar, have a character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again.

Welp. We’ve got some unsexy news for you:

There are...

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What It Takes To Get People To Hear Your Content content creation made easy Jun 07, 2022

Let’s talk about how to speak to your audience so they will LISTEN..,

We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity.

Our job is to share examples, stories, & words that speak directly to what your audience NEEDS...

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How Do You Marketing To Your Ideal Client? marketing advice May 29, 2022

My sister has a superpower she gives away for FREE:

helping high schoolers get into their dream college!

(It’s a favor she does for neighbors & friends. Fingers crossed she’ll do it for my kiddo in 3 years!)

I constantly tell her, “Tracey! This is a BUSINESS waiting to be...

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