Gotta admit, today my mind got shaken up a bit. 

Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.

A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)

B) I equated being on YouTube with having to be a "YouTuber"....

Ever stayed at a party too long? 

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

It's bound to...

What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable". What if it's too out there?

And even if you had any stories, what if you're not good at telling them anyway?

...

What if you don't have a M A S S I V E audience?

Is creating content a waste of time?

Do you need to keep building, building, building your audience before you can expect to make any money?

NOPE.

I know it seems like it's impossible to create big profits when you don't have big audience numbers.

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…

And to be effective, you've gotta pitch yourself.

Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've...

Sending emails to your list is about soooooo much more than simply sending emails.

It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?

Then today's episode is for you.

Remember: the ultimate point of crafting & sending your emails is to SELL...

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…

It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:

1. Offer coaches alternatives to outdated approaches
2. Provide space for underrepresented voices to be...

Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?

Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.

For some it borders on a trauma that keeps them from...

Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? 

(Just me then? Okay.)

Well, in case you're LinkedIn curious but aren't sure whether it's worth it…

Listen to this episode of Content Creation Made Easy where guest Tania...

You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.

WHAAAA? Yeah - it can be a little confusing. 

But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!

Let's...

How long has "update website" been on your to-do list? 

Months? Years? 

It feels like a beast, right? 

It's an "I need an entire weekend to fix it" tasks that never leaves the list. 

You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…

There's a mistake you're likely making. Here's the scoop:

Experts have it hard to convey the VALUE of what they do.

Why? 'Cuz as an expert, YOU know exactly WHY your...