Get more traction with your message marketing advice Jan 16, 2022

You know how it gets weird when your friend misses your birthday…

starting with the OMG I missed your birthday text…

then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!

You: “No no no - don’t worry! I had a great day

Cue the...

Continue Reading...
Go From a MEH Message to a YEAH Message content creation made easy Jan 14, 2022

Do you feel invisible - like putting content out isn't even worth it?

And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation?

If feel like you're so generic that you're lost in the ocean of a million other YOUs...

Then your brand message is too MEH!

How...

Continue Reading...
Go from MEH to STAND OUT Messaging - so you can easily answer the question: “What do you do ?" Jan 09, 2022

Whaddya do?  Such a simple question; SO HARD to answer.

I’m a financial analyst. A photographer. Life coach. 

I sell organic dog treats.

Ohhhhhkay. I know a lot of YOU-types. What makes you special? 

Answer: Arghghghgh!!!

As experts, mired in our “thing”,...

Continue Reading...
What it Really Takes to Move Forward in Your Business Using Content content creation made easy Jan 06, 2022

There’s NO one right way to “do content”.

We create a goal, decide on a strategy, and choose the tactics that feel best for us.

But what happens when you get stuck in a vortex of “I don’t wanna!!”?

When marketing + content feels like it’s too hard, too...

Continue Reading...
Marketing Gold is the key to content that connects. Jan 02, 2022

I’m living with a teenager and nothing makes sense anymore.

Conversations are--- Wait. 

I’m gonna put air quotes around the word “conversation”.

“Conversations” are brief, stilted exchanges, often unsatisfying, and nothing’s straightforward

...

Continue Reading...
Why you might give up on content + marketing Dec 19, 2021

Horrified, I see ~80 people in a line snaking around the entire left side of the store.

I had ambled up to the cashier station from the right side, expecting an easy-in, easy-out situation. 

UGgggg. Two belts & a gift card in my hand: is this worth it?

It’s the weekend before...

Continue Reading...
Solve the "What to Say" Content Problem content creation made easy Dec 16, 2021

Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert…

we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier.

Your words matter. What you say to your audience matters. And if you’re...

Continue Reading...
Why Your Content Isn't Getting Traction Dec 12, 2021

How to ratchet the relationship with your best friend into DUMPSTER FIRE ZONE: 

Become business partners.

Leslie & I were co-owners of a 9,000 sq ft fitness studio with 32 employees & 200 clients in 2013…

The constantly moving parts lent to endless drama & challenges -...

Continue Reading...
What Should You Say in Your Content? content creation made easy Dec 09, 2021

This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say…

and not enough time to say it.

The opposite situation is a very real...

Continue Reading...
My "parking lot moment" In My Marketing with Claudia Schalkx marketing fridays with claudia Dec 06, 2021
Not sure you've noticed, but it's KINDA NOISY in the online world

What if you're just not that special? What if you are one of the eleventy-billion experts doing the work you do?

Is it time to throw up your hands, forget about putting your goods out into the marketplace, and

go back to crossing...
Continue Reading...
Your Audience Can’t Hear You: Why you feel invisible! Dec 05, 2021

This month we’re talking about how to stay out of content + marketing burnout so you maintain your clarity, focus, and energy to grow your business without crashing. 

This comes down to creating content in a way that’s sustainable for you. 

Let’s talk about an issue...

Continue Reading...
Permission is Causing Content Burnout content creation made easy Dec 02, 2021

When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new.

So we wind up seeking insight, feedback, & validation for our ideas.

Spending TONS of time & money on courses or systems that work for other...

Continue Reading...