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Growing Your Business

Using Your Values to Attract Ideal Clients

In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."

You've probably already tweaked things in your own marketing approaches to fit you better.

Recently I heard my friend Caryn Gillen speak about ...

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Make Your 'Work With Me' Page Work Better

Ever wonder why your "Work with Me" page isn't getting any bites

Today we dive into this verrrryyy specific nugget on your website.

 

Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…

She also offers a roadmap to...

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AstroStrategic Marketing: A Cool Celestial Marketing Approach You've Probably Never Heard Of

I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning…

I LEANED IN.

Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective.

So when I learned Sheri Moise uses...

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Regretting our decisions when we buy into 'good' marketing - Part 2

**This is the second part of the conversation. If you missed Part 1, start there!

What happens when the marketing of a program is so good that you can't resist it

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you...

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Regretting our decisions when we buy into 'good' marketing - Part 1

What happens when the marketing of a program is so good that you can't resist it

Then you BUY the thing…

But it wasn't what you actually needed?

Or it didn't deliver what you thought it would?

Or you didn't get the promised results?

*This is a real issue in today's online world and...

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Idea to Impact - use the VOICE framework to publish your book

Is it time to finally get that book out of your head and onto paper?

 

You've got the idea, the IP, the framework, the drive, the desire to impact…

 

BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…

How do you proceed?  

...
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Is it time for Youtube? How to know and use it well!

Gotta admit, today my mind got shaken up a bit

Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.

 

A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)

B) I equated being on YouTube with having to be a "YouTuber"....

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Embrace, Ignore, or Exit? Knowing when to get out, use, or avoid a marketing tactic

Ever stayed at a party too long? 

When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?

 

Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.

 

It's bound to...

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"Just tell more stories". Okay, but HOW? Let's talk.

What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable". What if it's too out there?

And even if you had any stories, what if you're not good at telling them anyway?

...

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Profits & Success Even When You Have A Smaller Audience

What if you don't have a M A S S I V E audience?

Is creating content a waste of time?

Do you need to keep building, building, building your audience before you can expect to make any money?

NOPE.

I know it seems like it's impossible to create big profits when you don't have big audience numbers.

...
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The Art of Pitching: Personalized, Relevant Podcast Pitching Approaches

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…

 

And to be effective, you've gotta pitch yourself.

 

Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've...

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The 7 Emails You Want in Your Sales/Pitch Sequence!

Sending emails to your list is about soooooo much more than simply sending emails.

It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?

Then today's episode is for you.

Remember: the ultimate point of crafting & sending your emails is to SELL...

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