The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
When you’re naturally thoughtful, conscientious, and highly attuned to other people’s needs, your instinct to write from that place can feel like generosity in your marketing.Â
But that's actually the root of the brand messaging problems that many experienced experts are dealing with -Â
And they h...
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In this blog post, I told you about my eyelid surgery saga and how it connects to your messaging. Today I'm going one layer deeper.Â
Because yes, the surgery worked. That part is true.
I could see muuuuch better, my doctor was thrilled, and everyone ...
A few years ago, Botox gave me a weird little wake-up call. When I tried it on my forehead, I could no longer do my habitual eyebrow-lifting, forehead-raising thing.
Suddenly my eyelids felt soooooo heavy. Not tired-heavy. More like an, "I need to lift my eyebrows with my fingers to get relief" hea...
Before people ever get on a call with you, your messaging has to make clear who your work is for, and who it's not for.
Recently, I was doing research for my friend Maggie. She was a stay-at-home mom until seven years ago, when she took a part-time role in her town’s library.
Now she’s about to be...
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I was confused on a client call last week. Weird thing to admit, right?
Sadie had brought a sales page that felt impossible to read through, but I knew the issue wasn’t bad writing.Â
It was that she was trying to get her sales page to teach her audie...
When you know your messaging feels technically fine but you can tell it still isn’t landing with your audience, the problem may not be your writing.
It's very likely that the strongest line on the page is buried halfway down, hidden under all the polished language you worked so hard to get right.
...
