**The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.**

When Your Brand Messaging Feels Weird at First, Don’t Panic brand differentiation brand messaging brand messaging strategy

In this blog post, I told you about my eyelid surgery saga and how it connects to your messaging. Today I'm going one layer deeper.

Because yes, the surgery worked. That part is true.

I could see muuuuch better, my doctor was thrilled, and everyone ...

How to Explain What You Do Clearly Without Over-Explaining brand differentiation brand messaging client story marketing advice

I was confused on a client call last week. Weird thing to admit, right?

Sadie had brought a sales page that felt impossible to read through, but I knew the issue wasn’t bad writing.

It was that she was trying to get her sales page to teach her audie...

Your content is really good. So why isn’t it turning into clients?