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In this blog post, I told you about my eyelid surgery saga and how it connects to your messaging. Today I'm going one layer deeper. 

Because yes, the surgery worked. That part is true.

I could see muuuuch better, my doctor was thrilled, and everyone ...

Before people ever get on a call with you, your messaging has to make clear who your work is for, and who it's not for.

Recently, I was doing research for my friend Maggie. She was a stay-at-home mom until seven years ago, when she took a part-time role in her town’s library.

Now she’s about to be...