All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content…

AND “do marketing” that feels easier, better, simpler, “good-er” for us!

One of the most impactful personality tests I ever took was in my 30s…

(Long after th...

Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience…

AND to lead them towards something valuable so you can earn money from your brilliance & expertise!

Monetizing your content doesn’t come easily to everyone, which is why the focus of tod...

You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business!

[This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...]

Which is why for today's episode of Content...

I’m gonna be honest with you – I know AI is here and I know its power is undisputable.

And certainly it can make our life easier.

But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it:

I don’t want it to become a crutch. And I want my content to be ...

Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content.

It can feel pushy, market-y, or manipulative.

Sometimes it can even feel like you’re “dumbing down” your words & writing when you “try to write in marketing langua...

Video isn’t going anywhere, whether we like it or not.

The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience.

Today we're talking about how to improve your videos AND your confidence…so you can leverag...