Jen Liddy,
Brand Messaging Strategist
for Experienced Experts
Â
When your genius is clear,
but your messaging isn’t...
That's when you call me.
Hey - I'm Jen Liddy, a Brand Messaging Strategist who specializes in a vital thing marketers seem to ignore:Â
Diagnosing.Â
I help you identify why your messaging isn't landing with your audience before we start work on the wording.
Especially when you've tweaked yours a million times.
Because experts like you aren't beginners –Â
 But you're too deep in the weeds to see what your audience needs to hear now to shift into customers.Â
And while you might not love writing or creating or marketing, I promise this isn't a "motivation problem".Â
What you've got is a messaging misdiagnosis problem.
Nobody tells you this about your messaging, but it's true:
The more expert you become, the harder it gets to talk about what you do.
You've been inside your brilliance for years, so you can't see what's unclear, what's missing, or what's pushing the right people away.
It's the Curse of Expertise, the Expert's Paradox, the Peril of Proximity.
Whatever you wanna call it -Â
It's keeping you a best kept secret when you know your audience needs what you've got.
So you patch your messaging with new copy, new offers, new pricing, new angles -- but you can feel something's still off.
When you can't name it, you can't fix it.Â
Which makes you wonder, "Maybe people don't want what I offer".Â
Oh, hellooo, self-doubt. đź‘‹ I see you there.
And this is why it's normal to need an outside perspective to see your messaging clearly.Â
What I do as a Brand Messaging Strategist
I diagnose messaging problems that look like copy or marketing problems, but aren't.
After 10+ years doing this work, my magic is finding the patterns most business owners miss from inside their own expertise.
IÂ see the disconnects and messaging misdiagnoses causing your problems.
They live in sneaky places, like the positioning that drifts every time you try to explain yourself…
Or the messaging that made sense two years ago but hasn't caught up to the version of you sitting here, right now.
The good and bad news is this: There's no messaging "formula".
So I give you a clear picture of what's happening right now in your specific marketing...
And create a custom plan to fix first.
When you understand what's not working and why, you stop guessing or patching, and know exactly how to move forward.
That's the relief my work delivers.Â
Â
Introducing
Name Of The Online Course
[Your Product Name] is the proven [Solution Type] for [Target Audience] where you'll learn to [Key Benefit 1], [Key Benefit 2], and [Key Benefit 3] through the power of [Your Solution].
Perfect for [ Call Out Your Ideal Client ]
In this course, you'll learn how to
Takeaway 1
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Takeaway 2
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Takeaway 3
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Takeaway 4
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Takeaway 5
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Takeaway 6
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About You
Share your personal story or motivation behind creating the course.
Highlight your expertise and credibility.
Explain how your solution is unique and effective.
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Here's how the curriculum breaks down
Module 1
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Module 2
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Module 3
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Module 4
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Module 5
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Module 6
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Plus you get these Bonuses
Bonus 1Â
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Bonus 2
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Bonus 3
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Here's what makes us different:
Showcase any unique features or benefits.
Emphasize what sets your course apart from others.
[Unique Feature 1]
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[Unique Feature 2]
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[Unique Feature 3]
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This Is For: ( Tell them who your course is for)
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This Is NOT For: ( Tell them who your course is not for)
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Don't just take it from me...
Here's what NAME OF THE COURSE students have to say:
Utilize this area to emphasize the most noteworthy aspect of the testimonial.
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Client Name -Â Profession
Utilize this area to emphasize the most noteworthy aspect of the testimonial.
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Client Name -Â Profession
Utilize this area to emphasize the most noteworthy aspect of the testimonial.
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Client Name -Â Profession
You've got questions?
We have answers!
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Your Guarantee, Refund, And Return Policies
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Making A Strong Emotional Invite
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Warning Of Not Taking Action Now and Pitching For One Last Time
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