2 RIDICULOUSLY EASY Strategies For More Organic Reach On Facebook

I'm talking about visibility and how to be more seen.

It's really, really hard to do when you feel like you're working so hard on your content and maybe you're even being consistent and you're showing up but like you're getting nothing.

No comments.
No likes.

I want you to know it's not necessarily your fault.

There's a lot going on on Facebook right now.
There's a lot going on in the world right now.
It's a really noisy.

I have a client in my Mastermind program whose goal for visibility this month is to grow her Facebook business page by 200 followers.

But what I know about Facebook right now is unless she puts some really clear changes in place it really won't matter how much she grows her Facebook Business Page by.

So I'm going to be doing a series of ways to create more engagement on your Facebook business page that will eventually be talking a little bit about ads, but let's talk about organic.

Okay, I want you to understand that there's a lot of people who have amazing followings.

In fact, I just met a woman the other day.

I'm going to interview her for my podcast and went to check her out on Facebook and she has something like 2700 people who follow and she offers incredible content.

She has a lot of videos on there her titles or excellent first search engine optimization.

It's really quality stuff.

But her engagement was really low on her Facebook page like one or two likes even her content was incredible.

So I want you to know that you might have a lot of followers already.
You might have a lot of content.

That's really good.

But you're not seeing the engagement that you're looking for.

So today I want to talk about two strategies that you can implement right away.

Now I'm encouraging all of my clients and I'm actually working on this with my Master Minders this month in November.

To really focus on one thing to increase visibility because if you're not seeing people don't know that you exist and they can't buy from you.

Then your business is not going to grow.

So, we're going to talk about two visibility strategies to overt things that you can do to start increasing your visibility on Facebook.

I'm going to be short and to the point.

The first thing is you may have noticed that there is a change to the newsfeed, especially on mobile.

You're only seeing a smaller image. The image used to take up kind of your whole phone per post now. It's a smaller image and generally, your audience will only see three lines of text.

So the image is smaller and they're seeing less text.

Have you noticed that and if you have noticed it a fantastic the question is what are we going to do about it?

The first thing I want you to make sure that you do is you have a compelling visual.

I know that a lot of people like to share memes and they like to share inspirational quotes, but you really want to share content that's going to stop somebody in their tracks, especially visual content.

And if you are a solopreneur your audience wants to know who they're dealing with.

So if you're hiding behind some other kind of images and I used to do this myself, so I'm not speaking from the pulpit.

I am speaking from the choir.

We are we are really needing to show our faces and be seen and I know how scary that is.

Be yourself

Some of my best-engaged photos are when I'm rolling my eyes or I'm making a face.

You really want to try to be yourself in your photos or whatever visual you're using.

Make it interesting!

Make sure that the first three lines that people are going to see are absolutely riveting.

Get to the point.

Let them know what you're going to be talking about, talk about the problem, stir up the problem that your people have, or paint the picture of pleasure or the outcome or the results that they're looking for.

I see so many Facebook posts where the good stuff is buried on the bottom and frankly if you're burying it people are generally not going to take the time to read through a long Facebook post.

If you want to mix up your Facebook posts and you have some longer ones take out the juiciest best lines and play with those as other posts with a different image so that people are seeing in those first three lines something really delicious.

Something that they can sink their teeth into.

Don't waste those three lines of text that that's how you can get people's attention with an amazing visual and if you're not using visuals or you using crappy visuals.

It's really time to up your game with that.

Now the second thing we're going to talk about today the second strategy that you can put in place right now is to...

Stop talking about yourself.

And this is something that once you see it you kind of can't unsee it.

I'm all for self-promotion.

I want you to think that you're so worthy that you can talk about yourself, but if you've noticed those posts you've seen them the ones where...

I'm so excited to be presenting at this amazing place.
I'm so excited to that.
I got awarded this honor.
I'm so excited to be a guest on this podcast.

Those are the posts that feel real if they can feel really hard for people to put out there.

I know how much it takes to put a post like that out there, so I'm not trying to downplay that.

I'm just saying you've got to change your language because if you notice those "I'm" posts or this is what my clients are saying about me.

They don't get a lot of interaction.

People might nods and might be like "Good for her," but they're not interested.

They just don't get a lot of traction or engagement and they don't get a lot of shares.

So here's what I want you to do.

I want you to think about a language switch and it's very hard to do until you start to shift your language from "I" language to "you" language.

Now what I mean by this is instead of saying "I'm so excited to be a guest on this podcast," Ask yourself...

Think about what your audience would be engaged by.
What would they care about in this post?
Why should they care that you're on this podcast?

It's the ultimate marketer's question.

What's in it for me?

You have to know the answer to that for your audience before you start a post.

So one of the strategies that I work on with my clients is going ahead and write your post in the "I" form.

Go ahead and get it all down.

And then I want you to take a look at it and I want you to really think about what in thIs is compelling to your audience.

Because if you're not making something about your audience, they're going to blow right past it.

Let me give you an example...

Back on the day after Ruth Bader Ginsburg died I wanted to do a post on my personal page about you know, how I was so impressed by the work that she had done and that I was really amazed by in my short life.

Well, I'm 50, but in the time that I've been alive, how much women have gained and what she did to help women is incredible.

I was thinking, "Okay. Well, that's great that I feel that way. That women have come so far since 1970 but who gives a shit that I'm so impressed by that?"

So instead I wrote the post to be all about.

Do you know somebody who's in their 50s?
I bet, you know somebody who's in their 50s.
Did you know that in that in that person's lifetime in 1974.
Do you know somebody who was alive in 1974 in 1974?
Women were not allowed to have their own credit cards...

And I went on and on with example after example about that!

But about you.

Not about my life and my perspective but about what my audience might be interested in.

Do you know somebody who was alive in 1978?
Did you know that in 1978 women still didn't have the right to say that they wanted a certain kind of birth control?

And I went I had researched it all and I had everything but I really wanted to make it something my audience would be interested in.

Your job when you're trying to be visible is what's going to engage your audience.

I know the easy thing to do is to talk about yourself and "What I think" and "What I'm happy about" and "What I'm excited" about what your audience doesn't really care about that.

So you always have to answer the question...

What's in it for my audience?

I promise you that is a way to start creating more and more engagement with your Facebook business page.

No, I'm not going to lie.

Facebook really wants you to pay to play and we can talk about Facebook ads in another video and I'm happy to do that.

You just want to see more engagement.

You have to start changing your language to grab the reader's attention with those first three lines use an amazing image that is stunning so that they get to know you.

Or that makes them stop their scroll and use language that resonates with them.

Use topics that will matter to them ask yourself.