Go from MEH to STAND OUT Messaging - so you can easily answer the question: “What do you do ?"
Whaddya do? Such a simple question; SO HARD to answer.
I’m a financial analyst. A photographer. Life coach.
I sell organic dog treats.
Ohhhhhkay. I know a lot of YOU-types. What makes you special?
Answer: Arghghghgh!!!
As experts, mired in our “thing”, explaining our special sauce is maddening!
So we wind up with a lot of MEH Messaging:
Like: “It’s time to create the life you deserve.” WHAT DOES THAT MEAN?
“I’m a content creation specialist!” WHAT THE HELL IS THAT?
This kind of MEH Messaging blends us into the wall with all the other people like us in the market space.
Sooooooo….
- Potential clients ignore us - scroooolllll
- Content marketing becomes a waste of time
- We give up or even consider going back to that J.O.B. we hated
MEH messaging keeps you from connecting with your people.
AHEM, *me turning up the volume on my mic*: Standing out & connecting with our audience is job one.
You’ve gotta STAND OUT right from the start.
And if your audience doesn’t know what you do or who you help - and, more importantly, WHY THEY SHOULD CARE…
^^^Consider yourself invisible.
MEH Messaging is a chronic problem even those in business for a long time struggle with.
Check out this client’s formerly MEH Message:
If you went to her Instagram profile or website & saw that - what would you think?
What does she do? What does that MEAN?
If you saw her post on Facebook, would you take the time to ask?
Would you stick around long enough to figure it out - and then go check out her podcast?
Will YOUR audience stick around long enough to figure out who you help, what problem you solve, and WHY IT MATTERS TO THEM?
Remember, our audience is always wondering, What’s in it for me.
You can be annoyed by that - but they’re not reaaaaalllly interested in YOU.
They’re interested in what YOU can do for THEM.
Your messaging is the first stop on their way to deciding whether you’re worth investing time in - much less money!
- This is why you need a STAND OUT MESSAGE>
And after last week’s training in the Content Creator’s Studio, this client created her STAND OUT message:
Holy Clarity, Batman! (Go check Teddey out here!)
WHEW! It’s obvious who she helps - and WHY IT MATTERS to them!
You might be ignoring your messaging - knowing it’s kind of a muddy mess, but not wanting to put forth the effort to fix it.
The thing is, a messy, muddy, MEH message makes everything that much harder throughout your business:
Hard to attract the right clients.
Hard to create consistent content.
Hard to cut through the endless distractions!
STAND OUT MESSAGING is the foundation of your content being clear enough to make your audience sit up & take notice!
That’s why all month in the Content Creator’s Studio, we are working out our messaging!
I’m already seeing light bulbs go off for members.
Want support with yours? Join us.
You get opportunities every week to polish your content, no matter what kind of content you’re creating.
Email. Podcasts. Videos. LinkedIn posts. Social media posts. Pinterest posts.
REELS. TikToks -
All of you have content living inside your head - but you need realistic ways to get it out the door & into the world, consistently!
HOW? ⤵️
Simply: The Content Creator’s Studio.
It’s THE membership for people who are sick of drowing in content chaos - and want to get a handle on “doing content”.
Here’s what each week looks like:
Mondays: Implementation Club, 60 quiet minutes of accountability to get shit done.
Wednesdays: LIVE Content Coaching Call. Ask questions & no BS answers & training.
Fridays - Recorded edits & feedback to show you exactly how to take your content from good to great!
January - we’re focused on MESSAGING.
February - we move on to CONTENT PILLARS.
Imagine having weekly support to grow your audience & achieve your 2022 goals?
How long have you been worrying about your message? How long have you put off making content a priority?
Or telling yourself that messaging, marketing, & content isn’t a big deal?
Or cobbling together freebies -
when what you really need is a live person to give you support & feedback?
Read about the membership here - you literally have nothing to lose. Cancel anytime - no long-term contracts or hoops to jump through.
Questions? Respond & ask. I’m here for it.
Xo, Jen
PS: In all transparency, I’m not immune to this problem & continue doing this work myself.
Here’s my own MEH to YEAH messaging, so far -
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See you inside the Studio - every new member gets a 1:1 onboarding call with me, so you waste ZERO time mucking around!
