How to Stop Suffering from Analysis Paralysis
Last week I talked about the paradigm of giving great free content & creating a ton of value in the world - before anyone pays you a dime.
You know - helping people to prove you can help people.
I was answering the question, “Why do you give so much away for free?”
I won’t re-iterate everything but the short answer is:
Because that’s how the marketplace works these days.
Remember: people don’t pay for information. They pay for TRANSFORMATION.
At the beginning of my entrepreneurial journey, I didn’t understand this concept fully. I was suspect of people giving away their stuff. I kept waiting for the other shoe to drop.
Remember, when I began my first business, I had no idea what I was doing. But I knew I was smart, resourceful, hard-working.
Also, remember I told you that 90% of people do NOTHING with the information they consume.
And that only 10% will implement.
So, I am one of those people! I can take something I hear and put it into action right away.
So, because I didn’t realize the whole journey, In my first business, I took every free resource available to me and used the SHIT out of it.
If there was a webinar on marketing, sales, copywriting, I carved out the time to be there & engage fully!
Which was AWESOME! It was incredibly valuable. I was at the beginning of my entrepreneurial journey & I was a SPONGE!
I’m an awesome student. But I’m sucky at seeing my blind spots.
And one blind spot I had was that I thought I could keep consuming free information forever.
Here’s the thing about that:
There is so much free information out there, that it can overwhelm you. ALSO! There are a LOT of people with a lot of opinions on the topic of how to grow a business.
Are you listening to them ALL? I was. At some point, it got confusing for me.
If this is true for you, you’re either overwhelmed by the sheer amount of it all, or you’re confused by which person to listen to…because they all have different strategies, opinions, etc.
One of the most valuable things I did was clean up how much I was consuming.
I stopped downloading freebies. They were living on my computer and I was doing nothing with them except feeling guilty.
I stopped following people who didn’t speak to a way of doing business that felt good to me. That allowed me to stop comparing and despairing.
I stopped listening to over 20 varied podcasts from business experts and follow just a few people whose message & strategy resonates with me.
And I hired people to help me. To hold my hand. To take me THROUGH the problems, avoid the pitfalls, and sometimes tell me exactly what to DO, SAY, or WRITE so I don’t have to figure it out myself!
It cleaned up my time, energy, and my mind.
How much are you consuming? Of that stuff what’s REALLY VALUABLE? What’s in alignment with who YOU are?
Then…how much are you implementing? Are you sitting on a whole bunch of shit to read & calling it “work”? Are you taking class after course after workshop & calling it “success”?
How much are you consuming for free?
Information is good.
BUT!!
Implementation is VITAL. It’s where the gold is.
The take-home message here is:
- Put value into the world. Your audience needs it. It creates a know, like and trust factor with them.
- Understand that at some point, a percentage of them will want to work with you because you’ve already proven you’re helpful. But only when they’re ready - so you don’t have to feel pushy, yucky, or aggressive in marketing yourself.
- Stop consuming. If you’re done with consuming, you’ll find you TAKE ACTION. And that’s where the magic happens!
Share your value. Show yourself as the expert. Make your offers.
And remember it’s a long journey.
Just keep showing up. Put your strategy in place. Take focused action. Be consistent.
xo,
Jen
PS: The Content Creator’s Studio is open through July for new members, and as a bonus, each new member gets a 1:1 Onboarding Call!
This isn’t a faceless group - I look forward to learning about you and your business - and helping you take your content marketing to a place that FEELS GOOD for you!
The price will increase in the fall when we open again. $47 is the deal of the century for this support - don’t be fooled by the low price. The value is BIG.
