Here’s this week’s helpful take-away so you don’t have to scroll to the bottom. 😉
We think we need MORE…
What we actually want is BETTER.
Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?
Here’s what MORE looks like:
🎉 The hostess who went bonkers at Liquor City buying all the booze - when most guests drank the classic Syrah-blend she grabbed because her husband loves it.
🐹 The mom with ALL the “remote learning” laid out - only to find her kiddos creating a hamster HabiTrail out of empty toilet paper rolls. (Is this why we’re hoarding tp?)
🔔 The entrepreneur throwing all the bells & whistles into her offer to make it appealing.
…Yet, still no one buys.
^PS: Did you read that list? No! It’s MORE, not better.
Offering more paralyzes our already-overwhelmed brains.
We do not want to have to make another decision.
Here’s a tip: stop asking, What else can I give my clients (or children or guests)?
Try, What would make this better?
Here’s what clients say actually make their BETTER:
You want your audience to feel relief from their pain points.
Giving them MORE MORE MORE doesn’t do that!
It complicates things & forces them to make choices…
when they’re already in decision fatigue!
There is MOST true in our messaging, marketing, & content!
Don't throw MORE at your audience. They can’t absorb everything you want to say!
Create better messaging that lands on their ears.
Better messaging is vital right now.
Do you know how to create messaging that lands with your audience?
3 tips to help your audience digest your message.
Consistently share one clear, simple message at a time.
Don't deeply teach everything you know. They can only absorb so much.
Don’t firehose ‘em: provide what they need right now- not more.
If you’re thinking:
Nooo! You’re wrong. More is better.
I’ve got no idea what to say!
I’m hiding because this shit is scary…
then you might want some support.
That’s why I put 8 open spots on my calendar to talk to you.
Because I know how vital this is.
These 30-min Master Your Message strategy call are for people READY to hone in getting results from content & copy -
Who are ready for it to be BETTER. Easier!
If we decide that working together would help you, I’ll share how that works.
If not, you walk away with at least 2 - 3 strategies to put into place.
Questions? Shoot me an email. Or simply book your spot.
Quality content & clear messaging truly makes your business better.
PS: Serve your clients better by providing them with exact content that they need! Grab one of 8 free spots for a Master Your Message strategy call to learn what it will take to get you there.
That don't feel sleazy, yucky, or icky.
Get creative & think about how you can combine these ideas together!.