Reality check on how my membership launch went!
I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…
Honestly, I thought doing it this way would be easy -
(it wasn’t) -
and I made lots of mistakes…
You know I like to be transparent in my content, so I’m sharing some No BS lessons I hope will be useful for your business -
whether you plan to launch an offer in the next month, quarter, or year!
First up: Reality Check:
My dream is to grow my membership to 100 people.
It opened February 2021 - with 34 members at the time of re-launch.
Only 4 people have left since February, telling me most members feel served with the support they need.
Concept proven - time to grow.
Here’s the reality check part: to grow from 34 to 100 members, I’d have to add 66 new members.
And if I only wanted to do it using my email list, I was delusional.
What you need to know: My email list is small: I grew it from 700 to 1150 by the time I launched mid-June…
By industry standards, ~1-2% of the people on your list will convert to customers during a launch, which means I could expect 11 - 22 people to become new members.
Turns out those numbers don’t lie:
âś… I welcomed 16 new members into my program by the last day of my launch!
Now that’s nowhere near the 66 I need to reach my ultimate goal of 100 members…but it was right on track given the size of my list!
(And given that I didn’t do much else to fill this program.)
To onboard 66+ people & reach my goal, I’d have to do a lot more work to leverage other audiences (using relationships, podcast, socials, Pinterest, Youtube, affiliates, referrals - )
Or build my list to 7000+.
Am I sad that I ‘only’ added 16 people to my membership? HELL NO! I am so thrilled - my goal was 20, and I didn’t feel burned out at the end of it!
There’s only one thing I regret about this launch, and I’ll tell you about that next week.
Until then, think about your own goals for launching YOUR offer -
Understanding our numbers REALISTICALLY is an EYE-OPENER! You don’t need to feel shame for having a small list, not wanting to tap dance all over the internet to make it happen, or not wanting to spend THOUSANDS on Facebook ads!
- What offer would you love to sell?
- How many people need to see this offer to convert? (Do you know what YOUR conversion rate is?)
- What do you need to focus on: List growth? Social presence? Developing affiliate relationships?
- Is your content focused on growing relationships, helping your audience see they need you, and outlining the benefits?
^^These are the things you want to focus on before you jump in!
I know it’s easy to want to focus on ALL THE THINGS, but that will drain you.
Streamline your thinking & get focused on the most important aspect so you can see the needle move forward!
Xo, Jen
PS: Do you have questions about my launch? Send them my way - Happy to respond totally transparently! Jen_Liddy@me.com
