Reality check on how my membership launch went!

I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so I’m sharing some No BS lessons I hope will be useful for your business - 

whether you plan to launch an offer in the next month, quarter, or year!

First up: Reality Check:

My dream is to grow my membership to 100 people. 

It opened February 2021 - with 34 members at the time of re-launch. 

Only 4 people have left since February, telling me most members feel served with the support they need.

Concept proven - time to grow.

Here’s the reality check part: to grow from 34 to 100 members, I’d have to add 66 new members.

And if I only wanted to do it using my email list, I was delusional. 

What you need to know: My email list is small: I grew it from 700 to 1150 by the time I launched mid-June…

By industry standards, ~1-2% of the people on your list will convert to customers during a launch, which means I could expect 11 - 22 people to become new members.

Turns out those numbers don’t lie: 

✅ I welcomed 16 new members into my program by the last day of my launch!

Now that’s nowhere near the 66 I need to reach my ultimate goal of 100 members…but it was right on track given the size of my list!

(And given that I didn’t do much else to fill this program.)

To onboard 66+ people & reach my goal, I’d have to do a lot more work to leverage other audiences (using relationships, podcast, socials, Pinterest, Youtube, affiliates, referrals - )

Or build my list to 7000+.

Am I sad that I ‘only’ added 16 people to my membership? HELL NO! I am so thrilled - my goal was 20, and I didn’t feel burned out at the end of it!

There’s only one thing I regret about this launch, and I’ll tell you about that next week.

Until then, think about your own goals for launching YOUR offer - 

Understanding our numbers REALISTICALLY is an EYE-OPENER! You don’t need to feel shame for having a small list, not wanting to tap dance all over the internet to make it happen, or not wanting to spend THOUSANDS on Facebook ads!

• What offer would you love to sell?
• How many people need to see this offer to convert? (Do you know what YOUR conversion rate is?)
• What do you need to focus on: List growth? Social presence? Developing affiliate relationships?
• Is your content focused on growing relationships, helping your audience see they need you, and outlining the benefits?
  
  ^^These are the things you want to focus on before you jump in!

I know it’s easy to want to focus on ALL THE THINGS, but that will drain you. 

Streamline your thinking & get focused on the most important aspect so you can see the needle move forward!

Xo, Jen

PS: Do you have questions about my launch? Send them my way - Happy to respond totally transparently! [email protected]