What If You Did It Differently?
The idea first came to me in 1996 on a downtown bus.
A young Manhattanite on the verge of being done with city life, I was lost.
What was next?
Sick of climbing 6 flights to my 450 sq. ft. apartment…
Tired of a pre-war bathroom with no sink…
Done with the brutal loneliness, fantasizing about another city would solve these problems.
{It didn’t]
In a contemplative mood, I watched my fellow bus-riders…reading, listening to Walkmans, looking at the cityscape.
My eyes rested on an older woman reading Moby Dick. I wondered, “Why would anyone choose to read that?!”
Instantly, I mentally transported to 11th grade, when I was prolific fiction reader.
Even I thought Moby Dick was horrible. I pondered Ms. Wulf - who foisted this book upon us.
Why did she make us read that? It was so awful!
Thanks to good ol’ Cliff’s Notes, I never actually READ it.
Mentally back on the bus, I considered ALL the books teenagers have thrust upon them. Books that don’t feel relevant to their lives - difficult to navigate for many high schoolers.
What if teachers could teach fiction DIFFERENTLY?
What if the strategy wasn’t “read a chapter; take a quiz”?
Was this possible?
At that moment, a thought popped in: WHAT IF YOU COULD DO IT BETTER, Jen?
What if you could teach kids in a way that made them INTERESTED?
Though I was young, 26, and didn’t believe much in myself, somehow this thought lodged in my brain:
What if you could do it YOUR WAY, Jen?
I played with this thought for two years, until I got the gumption to apply to graduate school & become a teacher.
I’m not embarrassed to say that I was a REALLY fricken’ good teacher.
I loved teaching - and would still be doing it if I never had to grade another epically shitty essay.
Where in your life are you noticing people kind of doing a shitty job? Doing something YOU don’t agree with - something that could be better? Do you...
- open emails & think, Ugh - terrible! If this is what it means to send email, I’m never doing that to MY list.
- watch FLUFFY webinars & say, UGH! What is this totally useless garbage? I will never give a webinar!
- experience questionable marketing tactics making you HATE ALL THE MARKETING?
You think,
I WILL NEVER DO MARKETING!
That was me. These were my thoughts for YEARS. Until I remembered that moment in the bus.
What if I could do it DIFFERENTLY? What if I could do it MY WAY?
Instead of looking at what you don’t like & making it mean “all marketing sucks…”
What if you asked a more effective question like, “How can I do “it” - better?”
You get to make this stuff your OWN!
There IS no one size fits all strategy that works for everyone.
MAKE your own way.
Hate fluffy webinars? Don’t give one. Instead, create valuable training that helps your audience!
Hate email newsletters that constantly SELL SELL SELL? Don’t write those.
Be different.
Be better.
MAKE marketing YOURS>
If I can do this - anyone can. It’s why I created a NEW workshop called Crack the Content Code -
Learn what to say in your content so it feels good to you AND works for your audience!
Not like a robot. Or like the gurus.
Learn WHAT to say to your audience - for real.
Learn HOW to stop scrambling every day.
Walk away with 4 weeks of content PLANNED out.
How would THAT feel? Join me here - LIVE workshop. Bring your questions.
Yes, there will be a replay available.
Xo, Jen
