How much how-to content is enough?
How much how-to content is too much?
I get to asked this question a lot, and I just wanted to say the thing about how-to content is it's really useful and it's really vital.
But when we give too much how-to content, we are actually hurting our audience.
And here's why...
If you're always providing how-to content, the thing is, your audience is getting this false sense that they can take care of whatever the problem is on their own.
Like it's just so easy.
"She just makes it look so easy.
And here are the four steps and I should be able to do it."
Then they start kind of "shoulding" all over themselves.
The thing about how to confident is really great.
It's really searchable.
It can be very helpful.
But if we do it too much, we kind of lull our audiences into thinking they should be able to solve their problem.
Here are the easy steps to do it.
The problem is what we know as experts is usually our people need their hands held across a bridge while we help them because they're really paying for transformation, not information.
So I just want you to think about are you giving all the how-to content all the time?
Of course, it's important you should sprinkle it in there with your fish food, but it should not be the crux of what you give away because it lulls your people into thinking, and it kind of teases them that they should be able to do it.
And then, of course, if they could do it themselves, they would have done it themselves already.
So how much are you giving?
Don't give enough way that makes your audience feel like they should be able to do something that they really quite can't do on their own.
I hope this is helpful.
I would love to know how you feel about how-to content and what you're doing with it currently