The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.
What Kind Of Lead Magnets Work? with Claudia Schalkx
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You've probably spent time creating a lead magnet -
Do you need one?
Will it work for you?
Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!
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Can we REALLY stop doing certain things in our marketing? with Claudia Schalkx
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What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?
Marketing is a lot of energy; creating content takes a lot of time.
Let's do them BETTER, so we don't have to do MORE.
Better marketing. Not more.
How’s that sound?
Today marketing...
Where Are The Holes In Your Business? with Claudia Schalkx
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How do you find your VOICE in your content -
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
Do you feel like a robo
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How Do You Find Your Voice In your Content? with Claudia Schalkx
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How do you find your VOICE in your content -
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
Do you feel like a robo
...
What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx
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Ok, you've heard the old adage: One Audience - One Message.
But what if your audience has two ICAs?
For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -
or the parent might even be doing the
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Are We Doomed By The Algorithm? with Claudia Schalkx
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You've probably heard of the customer journey -
i.e. - where is your customer in their search for a problem when they meet you?
Today, Claudia Schalkx, marketing expert, and I are talking about a DEEPER issue around the CUSTOMER journey -
and it's all about the mindset of y
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