What If You Have Two Audiences? with Claudia Schalkx marketing fridays with claudia Oct 18, 2021

Sometimes you have an offer you'd like to share with an audience that's a BIT different from your MAIN audience-

Or one that's COMPLETELY different!
 
You've done the work to nail down your buyer's persona, understand their language, pain, & desires -
 
NOW DO YOU HAVE TO START...
Continue Reading...
Feeling Overwhelmed With Your Marketing Strategy? with Claudia Schalkx marketing fridays with claudia Oct 11, 2021
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. 🛑
 
But - CAN...
Continue Reading...
How To Know The Value Of Your Services When Pricing Them with Claudia Schalkx marketing fridays with claudia Oct 08, 2021

Pricing our SERVICES is one of the hardest decisions entrepreneurs have to make!It's more difficult than pricing products because it's TOTALLY subjective to calculate the worth of your advice, expertise, and value of your TIME.

As if all that wasn't enough, all kinds of GARBAGEY thoughts populate...

Continue Reading...
What If You Just Stop Creating Content? with Claudia Schalkx marketing fridays with claudia Oct 01, 2021
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. 🛑
 
But - CAN...
Continue Reading...
When Your Client Objects TO Your Advice with Claudia Schalkx marketing advice marketing fridays with claudia Sep 24, 2021
Moving audience members to clients is often where we bang our heads against the wall...
 
They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?
 
And how do you deal with them without feeling pushy?
 
Today,...
Continue Reading...
The Invisible Blocker For Marketers with Claudia Schalkx marketing advice marketing fridays with claudia Sep 17, 2021
PERFECT content. an EXACTING funnel. An engaged audience -
 
But if you have this ONE thing blocking you, IT WILL NOT MATTER:
 
Do you "hate sales pages'?
 
Do you "not want to bother" people?
 
Do you "feel too salesy"?
 
Yeah - ^^all that stuff is...
Continue Reading...
What Kind Of Lead Magnets Work? with Claudia Schalkx marketing advice marketing fridays with claudia Sep 10, 2021

You've probably spent time creating a lead magnet -

Do you need one?

Will it work for you?

Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!

If you'd like to connect with Claudia, be sure to check out  Bridge2MORE!

...

Continue Reading...
Can we REALLY stop doing certain things in our marketing? with Claudia Schalkx marketing advice marketing fridays with claudia Sep 04, 2021

What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?

Marketing is a lot of energy; creating content takes a lot of time. 

Let's do them BETTER, so we don't have to do MORE.

Better marketing. Not more. 

How’s that sound?

...

Continue Reading...
Where Are The Holes In Your Business? with Claudia Schalkx marketing fridays with claudia Sep 02, 2021
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
Continue Reading...
How Do You Find Your Voice In your Content? with Claudia Schalkx marketing fridays with claudia Aug 27, 2021
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
Continue Reading...
What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx marketing advice marketing fridays with claudia Aug 20, 2021
Ok, you've heard the old adage: One Audience - One Message.
 
But what if your audience has two ICAs?
 
For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -
 
or the parent might even be doing...
Continue Reading...
Are We Doomed By The Algorithm? with Claudia Schalkx marketing advice marketing fridays with claudia Aug 13, 2021
You've probably heard of the customer journey -
 
i.e. - where is your customer in their search for a problem when they meet you?
 
Today, Claudia Schalkx, marketing expert, and I are talking about a DEEPER issue around the CUSTOMER journey -
 
and it's all about the mindset...
Continue Reading...
1 2