Listen to the Content Creation Made Easy Podcast

What Happens Once They Convert from Audience to Clients? with Sandra Scaiano

content creation made easy

When you finally open that course, launch that membership, or create that program - and you get the clients IN there…

What comes next - in terms of content?

THIS is something we all need to think about! Because the need for relationship building & content does not end at the checkout counter.

Once they go from AUDIENCE MEMBER to CLIENT, you need to take care of them!

This is why I asked digital strategist, Sandra Scaiano, to share her PEAK framework with us!

She’s an expert at creating easy ways to help her clients take action & implement inside their programs, memberships, and courses!

Sandra shares so much goodness in this conversation - you’re going to feel SO CONFIDENT that you can take care of the clients INSIDE your programs, no problem!

As Sandra says: “Anyone can build you a website - I can build you a BUSINESS!” Check her out here - 




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Full Transcript

Jen Liddy

Hey, everyone - welcome to the Content Creation Made Easy Podcast!

Today, I am talking about a topic I really haven't gotten to talk about before that's all about content, but in a different way. And I have one of my favorite people to chat with, Sandra Skyano, who we have been circling each other's worlds, but we didn't even know about it for a long time.

We're in a couple of groups together, and we didn't even know we're in a couple of groups together. And then I listened to her podcast, The Long Game Podcast, and she was saying things on that.

I was like, "I need to interview Sandra for my podcast!" so I reached out to her, and she was like, "Done, Jen - we already know each other from this group."

So I'm really excited to welcome Sandra to the Content Creation Made Easy podcast today. She's going to tell you all about herself, but I want you to know that she's a brand strategist.

The cool thing about Sandra is she can help you with your program, your membership, your course. She can help you design it, but she's also super techy, like she codes.

And so she can take it beyond the strategy and into the coding piece, so I love that. I'm really excited to talk to you today, Sandra.

Thanks for making time for me.

Sandra Sciano

Oh, my gosh.

Thank you so much for having me here, and it has been a joy fully connecting with you.

Jen Liddy

Yes, so we are going to talk about content - not the nurturing kind of content that I'm always talking about, like showing up consistently.

We're going to be talking about a different kind of content from a course or membership or program kind of standpoint. So, why don't you get us started by talking about your expertise and the focus that we're going to take today?

Sandra Sciano

Sure thing.

I am a web designer, digital strategist, and Kajabi expert, so back in my previous life, I was always making strategies and selling them to big corporate clients. Then I would land the business and turn it over to a team to execute, and things went down, the business closed, and I was like, "I'm going to learn how to code because I want to execute the strategies now.:

So that was really the impetus of me getting into this. I lost my job, I was nine months pregnant, I went on a Friday, they closed the business, and I went into labor on Monday. So I was like, okay, I've got to reimagine my whole world.

And so, I decided to teach myself how to code. I was already making strategies and very good at it so literally, like babe on boob, in my apartment, in Brooklyn, at the counter.

I was like, I'm going to start to learn how to do this, and that really set me on the trajectory of working with women entrepreneurs to build their businesses and create their businesses and come up with these ideas but then being able to execute it. I found that was the piece that was missing!

Jen Liddy

There are many quotes out there about how you can have all the ideas in the world, but without implementation or execution, they just remain in your brain.

It's like mental masturbation is what I call it like it just stays there and you don't get anywhere.

Sandra Sciano


There's a lot of people, and they come up with the ideas, then they're like, well, where next?

Now that's on a whole new trajectory of like, I've got to find this person, I've got to suss them out. I've got to find out if they're real and ask what their skills are? Are they a bullshitter? All of those pieces, so for me, it was I already knew one part of it, and I was like, I'm going to do the other part.

That's a little bit of my history and where I got to today and now the women I work with, the majority of them for the past number of years now, six or seven years at least, have had courses and membership.

But then I also have really dove deep into course and membership build-out and construction. I've created my own framework called the Peak Framework, and we'll talk about that today, but when we think of content, we're usually talking about it when we say that broad term of content, it's like, oh, your social media content, your blog content, things like that.

But there's another part of your content, which is your program content and your inner content that you're talking about with your audience, and so that's what I want to dive into a little deeper today with you.

Jen Liddy

Yeah, the content of once I've nurtured an audience, and I've converted them to buy my thing, now what happens when we get inside my program? It's that kind of content that we're going to be talking about.

Sandra Sciano

And it's like backward because you do the nurture and stuff, but you have to have the thing already to sell them.

Jen Liddy

You have to know the insides so that you can go outside and have the sales page done.

It's all very intertwined. You really do need to know what's happening inside that container.

Sandra Sciano

Oh, my gosh.

And even for your system that you teach people, you need to know what you're promoting. And your different topics that you're going to have for each month so knowing what to decide.

I will just say to people that don't be afraid that you're going to give it all away, okay. No person is going to piece together your blog post, your podcast, your social media posts, and then be like, I've got the whole course. I don't need her anymore - that is just too much work for anybody! You can pull from your inner content and use it as external content.

Jen Liddy


I always love to say, like, maybe 10% of your audience can figure shit out on their own based on what you're giving them, but the reason people hire us is that they want implementation and execution. They want their hands held, and they want to stop piecing together everything and just have it done for them.

Sandra Sciano


And our content, we give a lot of info when we do a course, let's say. Still, there are always questions in the support piece, that implementation piece, you were just saying - that's the key where the real gold comes out when you're like, I'm taking your situation with your particulars. You are specific, and now I'm answering that question for you because you might talk in generalities about something. Still, your business, every business has its unique points along the way.

Jen Liddy


Okay, so one of the things I love about the way you approach the inner content of your program is you want people to have an experience with your content.

So talk a little bit about that before we dive into your peak framework.

Sandra Sciano

Okay - so there are two experiences we're talking about!

When we're talking about programs, we are talking about the experience for the user so the member who buys your course signs up for your membership. What's their experience and the experience you can create for them? You can really help build confidence, which will help them engage with your content, which will help them be more successful right from the start, so there's that experience.

Then there's also the experience for you as a business owner. The more you build in the foundation of your business, the more you can avert customer service issues, so then you have a better experience.

A lot of times, we are our solopreneur experience, we're having that, or we have one VA. Still, we can't take all those calls and build all those calls so the better way to do it is to think about the customer journey beforehand and build that into the foundation so that you have a good experience as a business owner.
Nobody got into this for it to suck - I don't want all those calls and be like, that's stressful!

I have one client I work with, and she's launched a number of times now, like eight times or something, so now we're just, not one person called, nobody wrote in. When we launched, she had like 200 people at a time coming in on a launch, and it's like, okay, they're all in there - it's 9:00 AM and still no emails.

That is like the experience of the business owners where we're ready, but we don't have anything to answer.

Jen Liddy

Before we get into the peak system or framework, tell me about the kind of client, the person who comes to you, what's their personality like, what are they struggling with?

Sandra Sciano

Well, the people I work with love the phrase "Just tell me what to do next."

Those are the people I work with the best.

And I understand - I know I tell people I'm like, I'm asking you to put a lot of trust in me. I know what I'm asking you to do, but if you release some of this and kind of don't get into my stuff.

I will tell you exactly what to do and how to set it up, and I will set it up with you so many people I work with just want to teach. I have people who I set things up with, and they stay on with me as retainer clients. I have people who release, we set up, and then I'm their VA is very adept, and then they'll take it from there, and that's another good way.

Like, I've made the roadmap for you. Go right on and follow along with how we're running things!

Jen Liddy

By the time somebody has come to you, have they tried several times to put something out there, and maybe it's been splattery or like a vague idea or maybe too much and too big?

Sandra Sciano

I have a few different things.

I have people who want to make the transition to digital products and have not, and they're only working one to one. How do I charge what I do into a digital product? So we start at zero, and then I have people who've come to me, and they are like, my VA set this up - it's a mess inside! I also have 2.0 clients where they've gotten so far, and they've done well on their own, but how do I scale this to the next level?

And for me, again, even in the scaling portion, it goes back to foundation. I go and do a whole audit of their course, foundations, and the process. I'm always like, give me a coupon code, and I'm going to sign up as if I'm a person - don't give me access to the back end.

I want to see the whole experience from start to finish as if I was a buyer. And I just take notes and do all that because there are some tweaking things. When you're building that foundation, you can either start with it, or if you have already launched your course and you're well on your way, there are things to go back to and tweak to make that experience better for the members.

Jen Liddy


As somebody who has a membership already, I know that I can do so much better with a couple of the things on the front end and a couple of things on the back end, and it just takes time.

You either need to hire somebody to do it for you or with you, or you need to really carve out the time and hold yourself accountable.

Sandra Sciano


And some of those things, as a business owner, you're just discovering them as they come up.

In your instance, you may have set everything up, and then you're like, "Wow, this happened - I should really build a system for this to handle this for next time."

There's no wrong answer, and there never is, but it's about moving forward. And when I work with people, I assess where they're at. Okay, we're going to set this up if they come to me with nothing, but we're going to set it up right from the start so that everything is set, and then you are just going on, and it is doable. Once it's set up too, it's doable for the business owner to run their business. They don't need me unless they want me there.

Jen Liddy

That's so great.

So then let's talk about your peak framework and how this helps with course building or membership building, or my guess is it could also help with program building, whatever kind of program you have, right?

Sandra Sciano


This could be in person, and this could be a workshop. I mean, it really applies to anything.

So Peak is P-E-A-K, and so we'll start with the P.
P is product - it's where all of it starts, this is your content, this is what you are teaching and exposing people to. And when it comes to P, you really want to think about who your audience is and what they need.

I know we hear that all the time but one of the things I always say I'm like, are they, busy people? Like, okay, maybe we need to give these. Instead of an hour-long video, let's make 5-10 minutes videos break the content down in a different way. Who is your audience? I have some clients who really do 45 minutes videos. And they're like, no, the person sits down, they make the time, they sit down for the session. Okay, that's fine, but we keep it to certain numbers.

I also ask them, like, why is there no audio component? I mean, I am in courses myself where there is no audio download, and I'm walking my dog with a video playing stuck in my pocket because I'm just listening to it. Are your people commuting? 45 minutes in the car is a perfect time to listen to whatever your lesson is, whatever you have to share, so think about all those other formats, not just head-on video for yourself.

Jen Liddy

The product piece is the foundation, but you need to think about the who.

And you also need to think about the how, because no matter who the who is, and this is from my days of being a teacher, there are all different kinds of learners, and I started adding not only the video but the audio.

I started transcribing everything for my people, so you just loaded up to Otter AI - it's not perfect, but it's like those people who are readers and scanners can engage with it. Then another thing with my P, and I think we take this for granted, but when you're in a system like Kajabi, and you're doing a replay, you can put it on 1.25 or 1.5 advanced, and a lot of people don't know that, but we can absorb the information fast and maybe listen to it again if we need to.

Letting people know these things sounds like a really important part of that first P.

Sandra Sciano


And that kind of comes on to E, so we can move to that.

So P is product - all about the product, how you're delivering it, what's the shape and size and how it looks and of course, it's got to be good people like it could.

E is entry, and this is the process where I would put that piece; it's your onboarding.

What do people need to know to be able to engage in your content? As much as in the past year and a half, two years, we have gone online in a surge. Everyone knows what Zoom is now, we can get rid of the Zoom tutorial for courses, but there are different platforms, so people aren't familiar with every platform.

How are they getting in there? How are they working? What do they need to know? Where is the Facebook group? All of those pieces, whatever question you think of those should be answered in your entry process.

That is really where we spend a lot of time and build things out because it's different for everybody, and it's really also thinking about what your customer journey is. What do they need to know? Oh, they need to know dates, maybe for this call to show up at, they need to know a Facebook group like, number one, they need to know it's confirmed. You're in people - it went through, the money was processed!

So all of those pieces, and even I've done tutorials on how to log into Kajabi based on who your members are. Some people are like, I know nothing about digital, I'm coming here because I'm not an entrepreneur, I'm coming as a consumer - for a course.

And so they are less well-versed in all of this, so there are all kinds of different things you can do to ease the entry process. I make a big deal about it because if you do not have a good entry process, that person is confused, they're upset, they're frustrated, they're not able to get in and engage with your content.

If people are able to go in on their own, that really builds confidence immediately. They're like, hey, I'm in. Oh, I'm looking at something. Oh, I'm watching a video. It's been four minutes since I purchased it, and I am here doing it on my own. I don't have to ask a question, I don't have to wait for customer service to get back to me.

That's also where you can address specifics like your hey, guys, and I'm going to have a quick video. Here's how to watch the videos, you can go to 1.5 speed if you'd like to make it go quicker, or that could be a resource section, and you can tell people in a welcome email, hey, there's this resource section. Here's a link to it; you can go check out things.

There are so many different ways to do that based on your product, your audience, what you're trying to do, and what your customer journey is.

Jen Liddy

I have a question about that.

There's a lot to tell people when they come in, and I have noticed, and I'm sure you have to, and everybody is listening. Our ability to pay attention to details is really like the lifespan of a fly. On that entry, do you recommend for your clients that they parse out the information over several emails or give it all in one email?

Sandra Sciano

I like to do multiple.

So I will tell you the same thing multiple times in multiple places, so you may have a thank you page that pops up and tells you. Here's the link to join the Facebook group. But then that link is also in an email that follows up, and then there may be inside the course. There's a hello bar up at the top that's like make sure you join the course. If there's a welcome module, make sure you join the Facebook group.

We have said this seven times now, so that person is getting into the Facebook group. I feel that's best because people hop around, they throw the email out, or they don't get it, and then they're in. They get certain ones and not others, so I say things multiple times.

Jen Liddy

I love that.

That kind of mirrors what I say about your nurture content, the consistent content you're putting out there to your email list or whatever. We have to say things more than once because people don't absorb it.

We're going to be bored by our message way before they are!

Sandra Sciano

Not everybody gets everything either.

Another cool thing you can do in terms of sequence there is after a day after, let's say you can have an email that says, all right, you should have received this, you should have received that, you should have received this. Have you got everything? No. Okay, boom. Respond to those types of things, too.

Jen Liddy


I think people worry about bothering people, and I am part of a membership that was really not a course, a six-month course, and the person who was in charge of it never sent out a weekly reminder of here's the Zoom link.

This is the call time this week, and I know it's on my calendar, and I know if I logged in to think if I maybe could have found it, but I never could ever find it. She always said it was there, but I could never find it, and I would have been so grateful to have received that repetitive information.

That's a foundation that I really try to think about, I don't think people are going to be annoyed by it. I think they're grateful they don't have to go look for it completely.

Sandra Sciano

And there's certain things you can combine sequences, things like that.

That first onboarding welcome piece, it's okay to give them a few things, let them have a few things. They get a receipt, they get a login, they get a welcome email -- I'm fine with sending them three things at once because then they're like, okay, here's multiple things, they find their way.

And again, my process has been proven over real-world clients. We don't get questions - did I join? Am I in? I never get that because they're in, and they know they're in.

And it's interesting because some clients we have where they fill out a form afterward, or we ask them, go do this. Then I'm tagged on those responses, so I'm like, people are doing it.

I'm getting a notification that says, you only know to do this if you've read that right, and there are always those little sheep who lose their way, so you'll write to those people too, but for the most part, it's fine.

This is about building systems that scale as well, and that's the thing we want to keep in mind. Like, when you have ten people in your course, you're like, sure, you can email me. What about when you have 500 people in your course? It can happen - you can do that.

And you don't want 500 emails asking that question, and I will say, too, that is a way to improve what you do. If you have a setup and then you got a bunch of emails after you launched and people were trying to get in, and your entry process and they had a question for your next launch - you go and fix that. It just keeps getting better all the time because sometimes you don't see the holes either, right?

Jen Liddy

You know, that used to happen when I was a teacher.

Sometimes I would give a test or something, and every kid would have gotten one answer wrong on one of the questions.

And I'm like, "Oh, this was just a shitty question."

It wasn't that kids don't know this. It was my fault. It's like a way of validating our own information sometimes or our own process totally.

Sandra Sciano

I try to take the pressure off.

I feel like there has been this launch culture that has put so much pressure on, and I'm like, it's not a big deal.

We'll fix it.

Like, I am not having a heart attack over somebody's launch, and I don't mean that to sound rude. I mean it because I'm like, I want my client not to have a heart attack either. I'm like, nothing's wrong here, okay? We will answer the question, we will write their process and get them in, and then we will fix it because I don't want that for myself.

This is my business experience, too, and I don't want that experience. I don't want to feel on edge or upset, or somebody's going to yell at me. So like, I really try to bring a sense of we're trying to think of everything beforehand, and everything is malleable - that's like a big tenant of my personal business.

Like, we're going to go with it, then we're going to fix it if we figure out it needs fixing, right? Like, we're going to do our best.

Jen Liddy

Kind of like that reflective piece is always happening.

So then move us to the next piece of the peak framework, which is the A.

Sandra Sciano

A is automations, and this again is another part of the experience for both your members and yourself.

So you can use automation to really help run your business as a business owner especially for memberships. Like, hey, what happens when someone comes into my world? Do they get a tag? What happens when they leave my world? The tag goes away.

Now they're not getting emails anymore that say, hey, the Zoom call is on this time, right? That's a basic type of thing, and automation is something that people get kind of scared of, but really we're all doing some sort of automation in our business already, right?

It's like signing up through my email list, and the PDF gets sent to you in an email. That's automation, so anything that's a repetitive action should be automated, and you can get really clever about automations so that they can help you as the business owner run your business. Like what happens when a payment fails? What happens when someone cancels all of those types of things? That's why I do love Kajabi - I am a Kajabi person because automations are built-in.

But there are other platforms you can use, and there's Zapier you can use. Zapier connects with so many different platforms, so you can even do automations if you're not inside Kajabi.

But again, that is important to be thinking about your customer journey and knowing what you want to have happened or at least having that conversation of all right, and I want this to happen. If there's a failed payment, I want to know about it. I want an email so I can go and contact the person and say, hey, you need to update your credit card.

Then it's like, well, what actually happens when there's a failed payment, right? Well, Stripe does its own thing. If you're using Stripe, PayPal does its own, so you go a little deeper, and you can customize that.

Now you know, I got an email for a failed payment. I know my process, so this happens, this happens, and this happens. If they don't by this date update, then they're out. Right? But we know we have so much time to connect with them, get them back on board, that type of thing.

Jen Liddy


Why do you think people are afraid of the automations?

Sandra Sciano

Because it's tech.

It's like, I don't know about that - I don't know how to connect that.

And it's forethought; automations have to be thought out beforehand for them to apply to everyone. I mean, you can add automations as you go, but if you have 20 people and they went through something, then you realize there's something you want to add. Those first 20 people don't get the automation because they've already gone through it. You can't really retroactively fix it, which that's okay, but people don't understand it. They think it's too techy for them, and they haven't settled into the process of thinking through like, oh, I have to think that through. I just thought through my eight modules, I recorded that crap, and now I am done.

Jen Liddy

This is why people hire people.

I also want to say every single thing we're talking about today, the people that you and I both work with are highly creative. They want to be spontaneous, they don't want to sit down and plan out all the shit, but you and I kind of have news for people that the success is in the planning. I'm sorry - not sorry, but you have to sit down and plan, and if you are going to kind of rage against that, it's only going to hold you back.

Sandra Sciano

Oh, completely.

I just had someone come to me recently, we were going to work together last year, and it didn't work out. That's fine, so that was January; she called me in November and was like, you know, I really should work with you, and she was like, I had someone, and my whole thing is messed up.

It's a mess, and I was like, okay, and then it happens. Right now, you're in a mess like, now not only do I find I love working when it's a blank slate. I'm like, come to me before you've done any damage.

I have a client now that I'm working with that someone else set up our website, and I'm like, okay, I've got to go in and untie all these knots to get to or remove code, and she's like,,, I have no idea. So I have to go in and fix it.

Jen Liddy

The benefit of working with somebody like you who's got that vision piece and the day-to-day tech piece is that it is an amazing duality that you have.

Not everybody can do that, as I'm sure you know.

Sandra Sciano

Yeah, totally.

And it's interesting because I've learned over the years doing this, too. I've made my own different products to have people be able to afford it at different levels. It's completely done for you, come in, tell me what to do, all right, boom.

Then there's I'm coming out with a course now called my Peak Framework, so that will launch in 2022, where you can then if you're a do it yourselfer, you can just follow the videos and go through the steps yourself and build out your course with the right framework.

And again, I want to emphasize, like, that foundation piece, and it's what's going to allow you to scale. If it works for ten people, it's going to work for 500 people, and you've got to get the kinks out of the system and have enough people go through it to kind of be like, oh, that's a kink to then be able to scale.

Jen Liddy

Yes, I love it.

So then take us through the K piece.

Sandra Sciano

K is keep in touch.

That is using all of your resources to communicate just what you said earlier. All of these items also increase engagement, and engagement increases people absorbing your information and getting a transformation. And success and also relationship building, so there's all of these pieces that come into the K.

And K goes not only while you're in your program, but it also goes beyond a lot of what you teach in terms of sequences and content ongoing and all of that relationship building. There's a number of different ways to do K; I mean, you can do the emails, you can do inside of Kajabi - they have announcements that come up.

There are different places to put notifications, and there are even ways of thinking about your upsells that come under keep in touch. Everyone is logging into the home page, well, like, hey, you want to sell a call? Okay. Anybody at any time. If you're stuck, book a call for $250, that's a K right there!

There because they're logging in, and they're actively engaged in your products. There's a number of different ideas with K for keeping in touch so that you're building the relationship and helping the member or the student move along to the transformation.

Jen Liddy

One of the new K's in Kajabi is a private podcast.

If you wanted for your people in your course or your membership to just only have access, that the typical public doesn't - that's another K.

Sandra Sciano

And you can go deeper than you would with the public.

I actually subscribe to a private podcast that I pay for monthly, and it's like there's different ways people do it on Patreon, but you could do it in Kajabi where it's like, okay, I pay for this extra content that's a little bit more like a course in a way and going a little deeper than they go on their other podcast piece. There are so many different ways to do that piece.

Jen Liddy

There is.

I will reiterate it was such a pain in the ass every week to have to go search out what I needed, but when I get an email, that shows, and I know it's going to show up on Mondays or Sunday nights for the week. It's so helpful to me, I really appreciate it as a consumer.

And so, I've tried to do that as a leader.

Sandra Sciano


It keeps it top of mind for you, plus you want people to attend, right?

You want their questions, you want to help them move along, and that's going to do this. I've kept Peak Framework product, entry, automations, keep in touch - very tight and very laser-focused because this is about course and membership building success. That's the foundation right there.

There are ancillary things, and you can add on, but once you have this, you can turn the faucet on with Facebook ads. You can have a video go viral and drive more traffic over to you; I don't include marketing and all of that in the Peak Framework because it's really about being laser-focused. That if you do these four steps and some of the steps within them, you're going to have your foundation complete and be in a good position to scale.

Jen Liddy


So then, when we wrap up, can you talk a little bit about the products as all of it - the Peak system as an experience? I just want to really hammer home.

That is what we are trying to create for people because we think people need information, but they really like when I go look at the analytics of my own membership site, people are not logging in.

I honestly could spend days fussing around with my membership site, moving things around, and creating more content. They don't actually need more content, and they need more experiences. And if that's what you're talking about that people need, they don't really need more information, and they need more transformation, they need more implementation.

Sandra Sciano


But it's also even those rudimentary pieces that you must have. Like entry, no matter what, even if you do nothing, you have an entry process of someone clicks purchase their credit card, goes through, they get an email that says, here's your login, even if you do nothing else, the person's like, okay, I guess I'll figure it out. That's a shitty one, but that's your process.

Everything is how far do you want to take it? How much do you want to think it out? Even if you don't think it out at all and you just slap it together, you've got a process, and it's just here rather than here.

Jen Liddy

So that means it's a shitty experience.

Sandra Sciano

It's an experience, but it's less evolved.

I don't want to bash anybody for just getting it out there, but the Peak Framework is really about thinking through all of these pieces.

It's interesting because when you bring up experience, I've created a live experience for the Peak Framework right now. I have a small group strategy program where people who are developing courses and memberships are in there, and we are going through the Peak Framework.

It's not a course, it's like each person is at a different place, but some we have to go back to because you didn't do that part in your foundation, but that is what we're talking about in my small group program. That's even me taking my own process, and instead of telling those people they don't want the course, the course is not for them.

Because the product is filled out, some of them want guidance on it and some of these pieces, and it is good to have that expertise in terms of the guidance being led through what is an entry process. What are some ideas? I mean, I come to this with like, oh, depending on what you're offering, we're going to bang out some really clever stuff that makes you stand out, that makes somebody come in and say, wow, I'm in the right program.

They thought about this, and they're talking to me, and it's the same thing with automation. Like, you're going to be so freaking happy with your business that people aren't emailing.

You are asking this question, but people don't know what I can automate. In my group program, we're going to be talking about what to automate. How do we build that out? And everybody needs to do that for their own process, even if they have set up a tag and send an email already covered. There's so much more!

Jen Liddy

I love that there are so many possibilities for people.

And as usual, there's no one way to approach it.

Sandra Sciano


I do want to say there are no wrong answers, like how you want to do it for your business. That's the right answer, and then you try it.

And if you're like, oh, that didn't really work - well, great. When automations work, you get to reset them for the next launch, or you get to change them for the next 100 people who come through or the next ten people. Whatever it is, you get to adjust.

Jen Liddy

I love that you explained that.

The experience aspect doesn't mean that you have to work harder or show up more. It's really about how you can do it all in the planning and get people a great experience.

And that's enough.

Sandra Sciano


Some of those things might equal a little extra work on your plate but again, make a welcome video.

Let's say you got to do that, but it's all one-time stuff, right? This is stuff that once you put the time in, then it's there, and you are then spending your time in the Facebook group on the Live Q and A engaging or writing content to bring more people in and attract people to you.
That's the beauty of this stuff is that you're creating a system. The whole framework is a system for your product or your program, whatever you're creating, and back to the beginning, when we talked about this, most of our conversation, we talked a lot about courses and memberships.

But you can use this same framework if you're doing an in-person workshop. What's their day? What is their experience? What email? What are they getting in their entry process so they know what to do? It's the same piece. It's just broken down into this mnemonic way that we can break it down and absorb it better.

Jen Liddy

So people want to work with you.

And I'm really thinking after listening to you, and people must be like, thank you.

Sandra Sciano

I'll yell at you people, come on over.

Jen Liddy

Sandra will take care of you.

Sandra Sciano

I get very excited if you can stand it.

Jen Liddy

I get that you really take care of your people, and that's the sense I get from you.

So how can people connect with you?

Sandra Sciano

You can find me on my website, which is

Definitely go check my podcast out - I talk a lot about all of these items, all of these ideas on the Long Game podcast with Sandra Skyano. That can be found at the

It is worthwhile going back through; I mean, I'm almost coming up like two years, a year and a half or so now. And so there's a lot of content in there, and I'm doing it weekly.

Jen Liddy

I really want to encourage people if you have been circling around this for a long time, and it's just like you can't get the lawnmower like you're like, no, you keep trying to start.

It's like the lawnmower, but you just really can't get traction - it might be time to consider hiring somebody because when you have somebody else meeting you and teaching you and pulling you through, it's like the return on that is absolutely unfathomable.

It's just such a difference!

Sandra Sciano

I love that point that you brought up because people arrive in my world sometimes.

Like, I have just put everything into this product, and I am depleted; I can't think of the next step.

And so it is nice to kind of be able to say, I'm going to lean on you, right? I'm going to lean on someone to bring me through to this next piece. I do also want to point out, like, I'm doing this all day. I am in the back end of people's courses and memberships - I'm seeing what's working, and it's the part for me I get jazzed about, right.

I love to be like, oh, that's such a good idea that I'm talking to someone else. I mean, even on my podcast, every business owner who comes on it's a mix of, like, my podcast does solo episodes, but then also interviews. I'm always like, tell me, tell me about your membership, tell me about your course - I want to hear what's going on in there, what's working, all of that, and to give other people ideas because we can't think of everything ourselves. There is no way possible to be able to come up with all of this.

Jen Liddy

I think the other benefit of working with somebody like you is we are all too close to our own stuff.

We are in love with our stuff. Sometimes having an objective person tell us, hey, this is why this isn't working, or have you considered this, like, that's a freaking gift!

Sandra Sciano


You can see things from the outside in - sometimes people come to me, and I'm like, oh, no, no.

Actually, one of my very successful clients in the very beginning came to me. She wanted to move from one to one and do something different, and she was like, I think I want to open up retail spots and do workshops kind of like a franchise.

And I was like, no, we're going to turn this into a digital course, so that was in, let's say, September of 2019. We launched our first course halfway through. I was like, you need a membership site, like, people are asking what's next? And that's part of the customer journey - that's what I say to people.

If you can answer that question, what's next? You're, like, planning, right? So whip together a membership site to get that going. Then the world shut down; I mean, she called me in March and was like, can you believe it if we listen to me? And I was like, totally right. She was able to just flourish and be so successful, so sometimes I will shoot down an idea and be like, oh, no, that's not the way to go.

Jen Liddy

You have the objectivity.

Sandra Sciano

Yeah, yeah.

Jen Liddy

So I'm going to redirect everybody to and check out her podcast, the Long Game podcast, because there's so many good gems in there.

Also, Sandra's energy, as you can tell, is super excited. She's got high energy, and she can just take you to the next level that you're dying to get to.

Sandra, thank you so much for your time and expertise today - I love talking with you.

Sandra Sciano

Thank you so much.

I have loved being here, and thank you so much for having me.

Jen Liddy

If anybody has questions, always reach out, and you can leave a review.

Share this with your friends and leave a comment - we want to know what your questions are, and I look forward to seeing you next week.

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