You don’t suck at writing - and other gems about how to be a better copywriter!
It’s wildly inappropriate, but Eddie Murphy got me through my miserable teenage years.
I was 13 when 1983’s Delirious came out on HBO - and I was mesmerized by his stories. Even as a suburban white kid, I related to his joy because
Like Eddie, I’d beg my mom to “THROW DOWN SOME MONEYYYYY”…
My father also liked toasted almond bars & we always got the “Bring me back my change” warning.
After Eddie, comedians became my thing. I loooove seeing them in person (even though it exposes my embarrassing cackle-meets-machine gun laugh).
While everyone else Tiger King-ed it through March ‘20, I started binging comedy specials and documentaries about comedians.
Here’s what I learned:
- Comedians make it look simple: get up on stage, say funny shit.
- The ones who nail it with their audience are actually brilliant wordsmiths:
They OBSERVE what’s going on around them, crafting & weaving words to connect with their audience, who gasp with laughter & say,
“OMG! That’s SO TRUE, it's funny!”
Jim Gaffigan does NOT JUST GET ON STAGE AND START SAYING FUNNY SHIT.
Comedians tweak words & play with timing. They learn what works - and often have writing help, support, and partners, btw!
2 things we can learn from comedians about writing COPY:
- It’s often mundane, little details that connect with our audience - like the “you don’t have no ice cream” schtick.
- Copy is CRAFTED. Good writing & delivery comes from PRACTICE.
YOU CAN LEARN ALL THIS STUFF!
But!
You think you can’t write because of your mean inner Mrs. Fussypants who says, ‘You suck at writing, so why bother?’
And - you don’t want to take time to learn HOW to do it well -
Or - maybe you don’t believe it’s possible?
(I promise - it IS POSSIBLE! I literally do this for a living & constantly watch clients come into their own as writers!)
Pssst - the good news is you’re not on an HBO special -
(and you don’t have to wear a red-leather suit) - AND, you don’t have to be FUNNY.
But good copy in your content is non-negotiable.
People will not tolerate crappy writing. #sorrynotsorry
So - how can you become a better writer? I’m so glad you asked.
Meet Jazmine West, copywriter & storytelling strategist who specializes in launches…
When I read Jazmine’s bio, “On a crusade against crappy bro-marketing…”
I knew I needed to invite her on Content Creation Made Easy!
Listen to our convo for realistic, do-able copywriting nuggets.
- Get rid of that agitated feeling in your gut & find freedom in expressing yourself
- Understand why formulas can work against you in the real-life marketing playground
- Hear an unexpected strategy using YOUR hobbies as a launch pad!
Read, Listen, or Watch here to learn how to stand out in the noisy online space…
without co-opting anyone else’s style, voice, or brand.
Come on, aren’t you ready to be MORE YOU in your content, copy, & messaging - and put some FUN into your copywriting (no leather suit required).
Listen in to get started improving your copy & end the fear that you simply suck as a writer.
‘Cuz you DON’T. (But if you do, we can fix that. Pinkie promise!)
Xo, Jen
BTW - who’s YOUR favorite comedian?
