A few years ago, Botox gave me a weird little wake-up call. When I tried it on my forehead, I could no longer do my habitual eyebrow-lifting, forehead-raising thing.

Suddenly my eyelids felt soooooo heavy. Not tired-heavy. More like an, "I need to lift my eyebrows with my fingers to get relief" hea...

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I was confused on a client call last week. Weird thing to admit, right?

Sadie had brought a sales page that felt impossible to read through, but I knew the issue wasn’t bad writing. 

It was that she was trying to get her sales page to teach her audie...

When you know your messaging feels technically fine but you can tell it still isn’t landing with your audience, the problem may not be your writing.

It's very likely that the strongest line on the page is buried halfway down, hidden under all the polished language you worked so hard to get right.

Whyyyyyy is content marketing so freakin’ challenging?

That’s easy: it’s because there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves!

Marketing feels slippery because:

• Nothing stays still - it’s all constantly evol...

My sister has a superpower she gives away for FREE:

helping high schoolers get into their dream college!

(It’s a favor she does for neighbors & friends. Fingers crossed she’ll do it for my kiddo in 3 years!)

I constantly tell her, “Tracey! This is a BUSINESS waiting to be born!”

So, we dreamed ...

On Friday, I went through a bunch of my client's content and gave them feedback. 

That's one of the things that we do inside the Content Creator Studio Membership. 

And one of my clients had a sales page that looked really clean, really beautiful, very, very easy to read. 

It was just exactly wha...