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You don’t suck at writing - and other gems about how to be a better copywriter! marketing advice

It’s wildly inappropriate, but Eddie Murphy got me through my miserable teenage years. 

I was 13 when 1983’s Delirious came out on HBO - and I was mesmerized by his stories. Even as a suburban white kid, I related to his joy because 

Like Eddie, I’d beg my mom to...

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Right-Now Solutions to Content Creation Woes marketing advice

FIVE DEGREES.

It’s been a miserable FIVE DEGREES for several days.

Alright. I’m lying. It vacillates between -8- and 12-degrees Fahrenheit.

Mostly we’re hovering around 5.

I’ve fallen on the ice twice so far - blammo - right on my back.

I spend all day in front of 3...

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Harness the Power of Your Ideas to Create Content Gold marketing advice

 Shaneice was very specific about what’s wrong in her content creation life:

In an on-air coaching call, I asked her, What's driving you bonkers with your content?

She said, Well

  1. I can’t articulate what it is that I do concisely that also makes my audience excited. ...
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The Kinds of Content You Need INSIDE Your Programs… marketing advice

It’s been 6 months I’ve been part of a coaching course & program - 

But every week, I still scramble for the live coaching call ZOOM link…

I start hunting 15 minutes before, panicked I’m gonna miss it.

Why isn’t it on the Google cal invite?

Why didn’t...

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Get more traction with your message marketing advice

You know how it gets weird when your friend misses your birthday…

starting with the OMG I missed your birthday text…

then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!

You: “No no no - don’t worry! I had a great day

Cue the...

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Let’s Create HUMAN Marketing, Copy, & Content marketing advice

Sometimes I think, “Holy crap. The month’s OVER. Blergh, I need more content again.”

Now, if I’m the person teaching, loving, & creating content, and even I feel this way, then what the HELL must my audience feel? 

Exhausted. Confused. Drained. Resentful....

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Are You Taking Your Audience Too Far? marketing advice

The other day, a client was telling me that she had to explain herself a lot for people to get what she actually does.

Then when she explains it, it takes a little while.

But people are finally like, "Oh, I get it!"

And I was like, "Tell me what you say to them."

It turns out the way that she...

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Are your skills holding you back? marketing advice

An old friend sent a FB message: “Hey! Long time! Need to update my LinkedIn bio ‘cuz I’m working on a promotion/new job. Can you help me?”

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like...

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Don’t forget RESULTS in your content! marketing advice

Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.

Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…

It’s no wonder I spent my final semester at college literally without a voice

...

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What If You Could Do Less Marketing? marketing advice

You know how sometimes there's a marketing thing that you hear you should be doing, or you see other people doing.

For example, take reels on Instagram.

Instagram is really pushing reels.

Or maybe you've been on TikTok and you enjoy consuming TikTok.

And you see people using TikTok as a content...

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The ONE Thing Your Audience Is Looking For In Your Content marketing advice

14 minutes into a call I expected would take an hour for, Sara said, ‘Nope - that’s it! I’m good! See you next week.”

I panicked a little - I’m helping my 2nd cousin craft her college personal essay, which I do for all the kids in my family…

It’s...

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When Your Client Objects TO Your Advice with Claudia Schalkx marketing advice marketing fridays with claudia
Moving audience members to clients is often where we bang our heads against the wall...
 
They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?
 
And how do you deal with them without feeling pushy?
 
Today,...
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