Are your skills holding you back?

marketing advice Oct 10, 2021

An old friend sent a FB message: “Hey! Long time! Need to update my LinkedIn bio ‘cuz I’m working on a promotion/new job. Can you help me?”

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like them on paper.

Maybe I should offer this service?

Another friend suggested I network with non-profit leaders to offer content audits - because their messaging is often off-target. 

Ooohh, I’m great at breaking down why something isn’t working & show people how to tweak it to make it work.

(Toot! Toot! There goes my own horn!) 

Maybe I should spend time on this

I knew my SKILLs could lead to TONS of varied offers: 

content audits · writing sales pages · creating home pages · generating email series · etc. etc. etc.

But any time I tried to offer one in the marketplace, I felt paralyzed…

Too many “I offer this AND this AND this” was confusing - even to me!

What do I help people achieve?

 What work do I LOVE doing?

What lights me up?

Do you know the answers to these questions for yourself? 

(Why are these questions SO DAMN HARD?!)

 Instead of assessing “What skills do I have?”, I NOW ask, “What problem do I want to solve?”

No longer seeing myself as a set of skills, I have a solution I want to bring to the marketplace.

What’s the problem I want to solve? Content confusion & overwhelm. 

I want to change the belief that creating marketing content is an all-consuming activity. 

I solve this problem by teaching customized ways to make content easy AND do the heavy lifting in their business 

- without confusion or overload.

My clients go from creating content by the seat of their pants…

Content that nobody’s looking at anyway

to being a content marketing powerhouse using a personalized content strategy, content vault, & content system that works exactly right for them!

Are you that clear in YOUR offers?

I decided I ONLY work with people who WANT to bring THEIR voice in THEIR way with THEIR message into the world - 

This means - 

  • If you want to hand over your email marketing to someone - I’m not your person!
  • If you want me to write your sales pages FOR you - I’m not your person. 
  • If you want to use pre-created scripts to plug & play into your Instagram posts, I’m not your person

This has alleviated…

  1. Hours mulling over new offers to generate dollars
  2. Endless marketing + sales pages + pricing for numerous offers
  3. Expending energy doing work that depletes me

Letting go of seeing myself as a set of skills has freed me up, incredibly!

It stopped me from thinking I must do ALL the things I have the skills to do!

Now, I focus on taking people from Their Problem to Their Solution - and I only do it with 3 offers:

  1. The Content Creator’s Membership $47/month
  2. The Mastermind - small group coaching program $1200/month
  3. The Your Signature System Program $3500 (beta pricing)

My offers, pricing, marketing, sales process are streamlined - 

But most importantly - I HAVE MORE TIME & ENERGY.

My brain no longer entertains “What if I offered this?” “Where can I squeeze THAT in?”

Do you want that kind of clarity? That kind of peace?

Design your own Signature System - which we also use to generate 6-9 months of content!

Check out the program here & set up your Q&A Discovery Session.

Xo, Jen

TL;DR: It’s time to stop offering EVERYTHING & streamline. You don’t need to do MORE to achieve success…

We can show you HOW, if you’re ready for support!

PPS: Here’s a sample from a Signature System:

PPPS: Can you imagine how much easier this would make your business?

Create that course

Outline that book

Write your content

Devise that webinar 
You’ll see the steps of everything you do outlined soooo clearly!

3 Steps to Unlock the Content
that magnetizes your audience to you!

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