Preparing for Your Launch Realistically: Let’s Talk Launch Energy
Welcome to Part 3 of my Launch De-brief, where I outline what worked & what didn’t in my membership offer with full transparency. Part 1 & Part 2.
In my personal life, many moving parts sucked up my energy & kept me from what I “should’ve done” to launch my last program:
A webinar, challenge, or training - all in the name of activating my audience to join my membership.
But with a family house sale/move, some health challenges & injuries, mental burn out…
Well, I had no OOOMPH left to pull off a big push to initiate my audience, a ‘best practice’ in MarketingLand.
You know the drill: you provide lots o’value for free, show your audience what’s possible, & let ‘em see you as the solution to their problem.
They sign up for your thing.
Let’s talk openly about Launch Energy - what it REALLY takes to put an offer out there successfully…
Because in addition to planning your activating event, training, challenge, webinar, etc…
1. Consider what you ALREADY did to create the offer it’s going to sell :
- Brand/logo/colors/etc.
- Research & outlines
- Write/create/recording
- Edit/tweak/upload - LORDY all the tech…
- Oh! Name it & price it.
PHEW! You’re probably plumb tuckered out, right?
Wouldn’t it be great if you could now put it out there & it sells itself?!
If only! Now you need a…
2. Sales page - let’s not lie: this is a giant pain in the ass & can take endless hours. I don’t care how good you are at it.
I’m a strong writer, but all told, I poured 20+ hours into mine.
**Next week I’m gonna break mine down for you so you can see what works & what doesn’t!**
3. Checkout page: are prices correct & all tech working?
4. Double check every sales page button goes to checkout & works.
5. ‘Thank you’ landing page.
6. Welcome email sequence once people JOIN - make that onboarding smoooooth!
7. Triple check links & tech connect!
Grrrrr - we haven’t even talked about marketing to sell your program - emails, social posts, IG stories, videos, webinar, reminders, etc...
Are you still awake? Have you passed out?
You know I’m in the business of transparency, so let’s not LIE: There’s a LOT. You’ve gotta have the ENERGY.
But don’t give up your dream of putting your offer out there: simply use this as a reminder go into your launch understanding all the moving parts -
so you don’t commit to things you “should” do - but maybe “can’t” do -
for whatever reasons - Time. Energy. Money. Vision. Help. Support.
This will keep you from thinking “I suck” if you get a different outcome from what’s “promised” out there in MarketingLand.
You don’t suck at all. You’re wonderful! What you provide your audience & clients is so very needed in the world.
Make sure you give yourself the space to create & promote with ENERGY!
Xo, Jen
PS: Make it as SIMPLE as possible…especially if you don’t have a team.
This is a great place to thank my team - Jessica & Rochelle - without them, I’d be nowhere. SO much love to you both. 🧡
Thank you to my Business BFF Claudia Schalkx, marketing genius, who brainstorms with me every week! Is it time to plug the marketing holes in your business, get on a free call with her. She’s VERY generous with her help & knowledge on those calls.
