The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

What If It Could Be Easy? marketing advice
My son got paid an extra TWENTY BUCKS for showing up to work 15 minutes early - and I had a mental reaction to that!
I wanted him to give it back!
Why should he earn money so easily?
And before I opened my mouth, I thought about advice I give to my clients all the time:

WHA

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Secrets, Tweaks, & Hints to a Sales Page marketing advice

WHOA! The responses from my audience about my Launch Redux is a huuuuge indication that y’all are about NO BS Marketing Strategies, just like me.

So for my last installment in this series, I’m diving into the part of the Launch Process that most people find nightmarish: 

The dreaded Sales Page.

M...

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What If I Don't Want To Talk About Myself In My Content? marketing advice

If you're like a lot of the people that I meet who are trying to create content, you might be putting a lot of stuff out there, maybe about your offers, about your business, about your services and your products.

But it might be really hard for you to put personal content out there.

I hear this al...

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Preparing for Your Launch Realistically: Let’s Talk Launch Energy marketing advice

Welcome to Part 3 of my Launch De-brief, where I outline what worked & what didn’t in my membership offer with full transparency. Part 1 & Part 2.


In my personal life, many moving parts sucked up my energy & kept me from what I “should’ve done” to launch my last program:

A webinar, challenge, or...

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What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx marketing advice marketing fridays with claudia
Ok, you've heard the old adage: One Audience - One Message.
 
But what if your audience has two ICAs?
 
For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -
 
or the parent might even be doing the
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What 8 Hours Of Watching SVU Taught Me marketing advice
I work for the worst boss - she's a perfectionist with a huge vision, so her to-do list for me is endless!
 
Her expectations are ridiculous, and she thinks it's NOT ok for me to take time off.
 
Of course - she is me - and this weekend I learned a lesson AGAIN that this relentless sid
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