Listen to the Content Creation Made Easy Podcast

Realistic Tools For

Growing Your Business

How she built her business - in 5 steps

How do you generate courage to move through the hard shit going on in your world and design a life you WANT -

even though the thought is terrifying?

Welcome to Allison Mitura’s quest!

She likes to say, “Yoga SAVED me” - and her dream was to share it with everyone.

BUT - creating...

Continue Reading...
REAL Secrets & TRUE lies - why connecting works!

The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.

The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.

I held SO MANY expectations for my 30s -...

Continue Reading...
The Technology No One WANTS - a story of email BS & lies

I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.

It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.

But...

Continue Reading...
Put Down the Firehose: 3 tips to help your audience digest your message

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom.

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

-----------

...

Continue Reading...
Am I too dumb to do marketing?

If you haven’t figured out how to attract clients, it’s not your fault.

There’s a lot of OMG-are-you-seriously-freaking-doing-that! marketing tactics out there you’re probably avoiding.

So much so that some people tell me they’d rather stay stuck where they are than...

Continue Reading...
Blobby Brown is helping me write this

It’s basically summer here. 46 degrees on February 23 in Syracuse, NY!

Like a total badass, I walked around all day without a coat or socks.

My desk, facing 3 giant, ancient windows, is cleared off- ready for work.

These windows are 115-years old - and if you stand close to them,...

Continue Reading...
What happened when Real Erica showed up

Doubt crept in. And Erica was hiding.

She had the perfect excuses, -ahem, I mean reasons- to NOT grow her business…

Not enough time. Not enough know-how.

But the NUMERO-UNO reason she lurked in the shadows of her own business?

It's terrifying to be seen

You get it - what if someone...

Continue Reading...
What failure really looks like

A year ago, a teacher friend of mine - who’s on my email list - approached me at our kids’ soccer game.

He said, “Your emails are SO helpful! I try & teach what you teach to my students - thank you for your work.”

I was flabbergasted & honored - this friend is not...

Continue Reading...
Why can’t you just stay put for once?

My brain can get itchy. Like - it loves what it’s doing right now, and it also wonders, What else is out there?

It’s the reason I’ve moved out of every job I’ve ever had - they get too comfortable. Sometimes it’s boring…sometimes I just want a new challenge.

...

Continue Reading...
I figured out what makes us so unhappy

I want to start out today by saying that I didn’t mean to turn into the giant ASSHOLE that I did.

But it was two weeks before Christmas & I was sitting on my best friend couch.

We were enjoying the fire and the fact that the men were in a completely different room watching their noisy...

Continue Reading...
The one thing you need to get to the next level

Courageous people are a different breed than me.

Courageous people are those who do scary, hard things - like Navy SEALS, First Responders. Or people with illnesses or challenges that persevere…

Courageous people do really badass shit outside the realm of possibility for me.

I did not see...

Continue Reading...
Create Success From The Clutter

As you can imagine, she was overwhelmed.

She’d been recovering mentally & physically from breast cancer for 4 years…

And had left corporate America to launch her own business. 

She had ALL THE IDEAS. Tons of experience.

Mucho mucho training & certifications.

But what did...

Continue Reading...