The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā 

The Kinds of Content You Need INSIDE Your Programs… marketing advice

It’s been 6 months I’ve been part of a coaching course & program -Ā 

But every week, I still scramble for the live coaching call ZOOM link…

I start hunting 15 minutes before, panicked I’m gonna miss it.

Why isn’t it on the Google cal invite?

Why didn’t they send an email reminder?

The ā€˜success t...

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Get more traction with your message marketing advice

You know how it gets weird when your friend misses your birthday…

starting with the OMG I missed your birthday 😱 text…

then shame creepin’ in with I’m SO SORRY!!! I’m such a horrible friend!

You: ā€œNo no no - don’t worry! I had a great day ā˜ŗā€

Cue the influx of WHYs: flat tire, sick kid, needy par...

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Let’s Create HUMAN Marketing, Copy, & Content marketing advice

Sometimes I think, ā€œHoly crap. The month’s OVER. Blergh, I need more content again.ā€

Now, if I’m the person teaching, loving, & creating content, and even I feel this way, then what the HELL must my audience feel?Ā 

Exhausted. Confused. Drained. Resentful. Frustrated. Overwhelmed.

They think:Ā 

Ā 

...
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Are You Taking Your Audience Too Far? marketing advice

The other day, a client was telling me that she had to explain herself a lot for people to get what she actually does.

Then when she explains it, it takes a little while.

But people are finally like, "Oh, I get it!"

And I was like, "Tell me what you say to them."

It turns out the way that she de...

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Are your skills holding you back? marketing advice

An old friend sent a FB message: ā€œHey! Long time! Need to update my LinkedIn bio ā€˜cuz I’m working on a promotion/new job. Can you help me?ā€

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like them on paper.

Maybe I should offer this ser...

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Don’t forget RESULTS in your content! marketing advice

Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.

Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…

It’s no wonder I spent my final semester at college literally without a voice.Ā 

When it did show up, it was crack...

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