The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Coming to Terms with How to Do Short Form Content marketing advice

“Give yourself permission to suck at something new.”

This golden nugget came from a great boss of mine in 2009, & I use it weekly.

Aaaaaand - not gonna lie: while giving myself “permission to suck” - DOING something new is really freakin’ hard. 

Right now, that’s learning how to do short-form con...

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The breakDOWN before the breakTHROUGH: Why I wasn’t being productive in my business marketing advice

Do you ever feel like everything you want to bring to life in your business takes sooooo freakin’ long?

Not only is there just a lot to do to make something real…

But the struggle of having to sort through too many ideas is real & has been plaguing me for MONTHS now. 

Having too many ideas feels ...

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What If You're Really Creative? marketing advice

Highly creative people tell me they LOATHE planning, so they don't do it. If not planning works for you & gets you the results you're looking for, I say GO FOR IT. But if it's keeping you in a crazed loop of day-to-day scrambling, I have an idea for you to help get you out of that SWIRLYNESS... AND ...

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You don’t suck at writing - and other gems about how to be a better copywriter! marketing advice

It’s wildly inappropriate, but Eddie Murphy got me through my miserable teenage years. 

I was 13 when 1983’s Delirious came out on HBO - and I was mesmerized by his stories. Even as a suburban white kid, I related to his joy because 

Like Eddie, I’d beg my mom to “THROW DOWN SOME MONEYYYYY”…

My f...

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Right-Now Solutions to Content Creation Woes marketing advice

FIVE DEGREES.

It’s been a miserable FIVE DEGREES for several days.

Alright. I’m lying. It vacillates between -8- and 12-degrees Fahrenheit.

Mostly we’re hovering around 5.

I’ve fallen on the ice twice so far - blammo - right on my back.

I spend all day in front of 3 floor-to ceiling windows ins...

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Harness the Power of Your Ideas to Create Content Gold marketing advice

 Shaneice was very specific about what’s wrong in her content creation life:

In an on-air coaching call, I asked her, What's driving you bonkers with your content?

She said, Well…

  1. I can’t articulate what it is that I do concisely that also makes my audience excited. 
  2. My ideas are all over the ...
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