Welcome to Part 3 of my Launch De-brief, where I outline what worked & what didn’t in my membership offer with full transparency. Part 1 & Part 2.

In my personal life, many moving parts sucked up my energy & kept me from what I “should’ve done” to launch...

Like you, I don’t know anyone who embraces Marketing BS…

I loathe tactics like made-up scarcity & would rather go out of business than use fear tactics to get someone to buy something.

Therefore, I decided on a nice, slow, leisurely launch for my membership program this summer.

I...

Hey, I had a client send me an email last night saying,

"I don't know what to do about this situation because the program is just about to sell out."

She was completely not expecting this and it's such a great problem to have.

But how do we get to that point where we have those kinds of problems?...

I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so...

Something is OFF in the way your business is running (or NOT running...)

BEING HONEST: usually, what people THINK is the problem is NOT the problem.

Soooooo...

How do you know WHAT the real problem is...

SO YOU can STOP WASTING TIME on the wrong thing?

Let's talk about that - how can we focus on...

You know, for a long time I did not pay attention to my Instagram followers.

I wasn't doing a lot of attraction strategies and going into accounts and following people.

I wasn't playing the Instagram game, and I'm still not.

But I wanted to talk to you today about Instagram or any followers,...

Has to be about 10+ years ago now - I'd posted on FB, 

"Today's the first of the month AND a Monday! It's a great day to start something new!"

A college roommate promptly commented, "Who the HELL are you & what did you do with Jen Liddy?"

OMG - flames rose to my cheeks. I was mortified -...

Do you ever cringe when you see you have fewer followers today?

Or when someone unsubs from your list?

It FEELS PERSONAL - and may be ONE reason you subconsciously don't CONSISTENTLY show up with content.

It's your brain saying, "If you don't DO content creation - you'll never have to feel...

Liz told me she was “throwing shit against the wall” when it came to posting on social media.

It was a “GOTTA GET IT OUT THERE!” situation…

And these splattery efforts rewarded her with crickets & tumbleweeds.

Very soon, a “screw this nonsense” vibe...