The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
A lot of entrepreneurs are wasting their content capital on words that just don't land with their audiences.
And they don't understand why it's a problem, because they're experts, they're authorities.
They've been doing this work a long time.
They're passionate, and they want to help people.
So ...
Do you ever get antsy with what’s going on in your life, mind, or business?Â
You crave something new or different - so you start thinkin’, “How can I juice this up?”Â
This was me in July - should’ve been resting & healing from injuries…
But boredom brought on the mental gymnastics of WHAT ELSE I ...
You've probably spent time creating a lead magnet -
Do you need one?
Will it work for you?
Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!
Watch The Full ...
I heard a woman to ask yesterday, "Should I ask my clients what they want?"
She had a program and she was looking to tweak her program.
And I always think asking your clients is a great idea.
If you want to change things in your business, change things in your programs and offerings, etc, because...
She moved from a small ranch down the street to a big ol’ rambler with acres of land…
so she can tend to bees, inoculate logs with mushrooms, & lovingly care for her “girls” - a flock of hens + one stupid rooster.Â
In March, she sprouts seeds indoors & by August makes a gorgeous salad from a 7-min...
What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?
Marketing is a lot of energy; creating content takes a lot of time.Â
Let's do them BETTER, so we don't have to do MORE.
Better marketing. Not more.Â
How’s that sound?
Today marketing...
