The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Why "You're So Awesome" Is a Terrible Review For You marketing advice

Let’s talk about what happens when you see a review that someone has posted that said…

“You're amazing, you're magical, you're so awesome.”

It's nice, right?

 Like you might feel great for that person. Happy that their clients love them, but it's not a review that will help your potential client ...

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When you burn down the perfect funnel & walk away from a well-oiled machine marketing advice

The online marketer’s dream:

  1. Your perfect funnel works so smoothly & seamlessly that people flow into your program… 
  2. You keep them as raving fans who buy other things you offer…
  3. You learn what works, implementing industry standards set to rinse & repeat.

So when I got a message from my forme...

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When To Abandon A Formula That Works with Patty Lennon content creation made easy

What would make someone abandon a launch content marketing formula everyone knows “works”?

If content, marketing, launching, funnels, & sales have you wondering about “Is this IT? Is this the way it HAS to be?”

Today’s episode is gonna soothe your soul!

Because - NO. It’s not the way it HAS to be...

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When You're Bottlenecked & Stuck marketing advice

Last week, I took my son on vacation to visit a friend, and so he was off all day, enjoying Florida and doing things. I told myself, I'm just going to sit by the ocean and get a whole bunch of stuff done because I had writing to do, content to create, programs I'm working on, and every day I would s...

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3 Steps to Getting Better Social Proof, Testimonials, & Reviews for your Business

70% of Estella’s Instagram posts were client testimonials, so I unfollowed her. 

Am I being a jerk? Well…you decide:

Imagine hearing from your favorite person, “YOU are simply fantastic. You’re a gift to this world!”

^^That feels good, right? 

When said directly to you, these words feel NICE (if...

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Do this BEFORE your next launch - a pre-launch marketing strategy that feels good  marketing advice

 It’s 2014, and I’m the co-owner of a fitness studio, where clients are asking for branded tank tops - like NOW! 

My best friend & business partner Leslie & I take 2 different paths to serve them - 

I go online & order tank tops with our logo on them. âś… DONE.

She goes to a local t-shirt company, ...

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