The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
Iâve put off writing this article, but I HAVE to tell you this TRUTH about content creation:
You want to REPEL people.
âWHAT!? Jen, you literally spend all your time telling me how to ATTRACT an audience.â
Yes, but stick with me:Â we WANT to repel people with our content -Â
because itâs the fast...
Itâs not their fault, but it can be annoying.
Whatâs âitâ?Â
âItâ is the fact that your audience isnât always ready to hear certain things you want to say to themâŚ
Say youâre a sales coach -Â
You know the reason clients have trouble selling offers is đŻ% due to scarcity stories or worthiness issue...
I wonder if you've ever had this moment where you've gotten an email or done a training or you've gotten like a DM from somebody and you just feel like it's just so cringy.
It's just so guh.Â
It reinforces that belief that you hate marketing, that you can't do marketing, that you're just going to ...
Sheâd sent me a personalized link to the website & I spent hours poring over it.
It was gorgeous. Sexy visuals. A layout the eye moved easily over.
It was a $2750 sales page to sell a $297 program. đ
Was I a total rube?
The Big Dream for new entrepreneurs is making enough money to just hire some...
Today I want to talk about a mistake I was making across my business that turned out to be a content mistake.
But it was also kind of a mistake I was making everywhere in my business and it's so easy for you to fix.
One of the things I was doing at the beginning of my coaching business was I was s...
âHave you poked around inside the membership site?â
In these onboarding calls with every new Content Creatorâs Studio member, Iâm connecting personally to ensure she doesnât get lost.
(Memberships are notorious for overwhelm & confusion! They can be a labyrinth of trainings, information, recording...
