How Do You Find Your Voice In your Content? with Claudia Schalkx marketing fridays with claudia Aug 27, 2021
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
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What If I Don't Want To Talk About Myself In My Content? marketing advice Aug 25, 2021

If you're like a lot of the people that I meet who are trying to create content, you might be putting a lot of stuff out there, maybe about your offers, about your business, about your services and your products.

But it might be really hard for you to put personal content out there.

I hear this...

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Preparing for Your Launch Realistically: Let’s Talk Launch Energy marketing advice Aug 23, 2021

Welcome to Part 3 of my Launch De-brief, where I outline what worked & what didn’t in my membership offer with full transparency. Part 1 & Part 2.


In my personal life, many moving parts sucked up my energy & kept me from what I “should’ve done” to launch...

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What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx marketing advice marketing fridays with claudia Aug 20, 2021
Ok, you've heard the old adage: One Audience - One Message.
 
But what if your audience has two ICAs?
 
For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -
 
or the parent might even be doing...
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What 8 Hours Of Watching SVU Taught Me marketing advice Aug 18, 2021
I work for the worst boss - she's a perfectionist with a huge vision, so her to-do list for me is endless!
 
Her expectations are ridiculous, and she thinks it's NOT ok for me to take time off.
 
Of course - she is me - and this weekend I learned a lesson AGAIN that this relentless...
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Why my leisurely launch was a terrible idea marketing advice Aug 15, 2021

Like you, I don’t know anyone who embraces Marketing BS…

I loathe tactics like made-up scarcity & would rather go out of business than use fear tactics to get someone to buy something.

Therefore, I decided on a nice, slow, leisurely launch for my membership program this summer.

I...

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Are We Doomed By The Algorithm? with Claudia Schalkx marketing advice marketing fridays with claudia Aug 13, 2021
You've probably heard of the customer journey -
 
i.e. - where is your customer in their search for a problem when they meet you?
 
Today, Claudia Schalkx, marketing expert, and I are talking about a DEEPER issue around the CUSTOMER journey -
 
and it's all about the mindset...
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What Actually Worked For This Client marketing advice Aug 11, 2021

Hey, I had a client send me an email last night saying,

"I don't know what to do about this situation because the program is just about to sell out."

She was completely not expecting this and it's such a great problem to have.

But how do we get to that point where we have those kinds of problems?...

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Reality check on how my membership launch went! marketing advice Aug 08, 2021

I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so...

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If Things Are NOT Working, What's ACTUALLY The Problem? w/ Claudia Schalkx marketing advice marketing fridays with claudia Aug 06, 2021

Something is OFF in the way your business is running (or NOT running...)

BEING HONEST: usually, what people THINK is the problem is NOT the problem.

Soooooo...

How do you know WHAT the real problem is...

SO YOU can STOP WASTING TIME on the wrong thing?

Let's talk about that - how can we focus on...

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Why I Lost More Than 100 Followers On Instagram Last Night marketing advice Aug 04, 2021

You know, for a long time I did not pay attention to my Instagram followers.

I wasn't doing a lot of attraction strategies and going into accounts and following people.

I wasn't playing the Instagram game, and I'm still not.

But I wanted to talk to you today about Instagram or any followers,...

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New Month, New Choices marketing advice Aug 01, 2021

Has to be about 10+ years ago now - I'd posted on FB, 

"Today's the first of the month AND a Monday! It's a great day to start something new!"

A college roommate promptly commented, "Who the HELL are you & what did you do with Jen Liddy?"

OMG - flames rose to my cheeks. I was mortified -...

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