The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.
I don't need to tell you that nurturing your audience is vital.
It develops trust & relationships while creating connection and value for those in your orbit.
Most importantly, it's a precursor to making the sale for MOST of the people in your orbit.
Because I hear ALL THE TIME, on repeat, how p...
It can't only be ME who's felt exhausted by the constant need to create content, right?
We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah.
But what happens when you feel BLAH about creating content?
Whaddya do when you'...
What is it about SEO that makes me want to run and hide? Just me then?
So here's the thing:
Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets.
And they don't like it.
So there's "new rules" you wanna weave into your co...
When you're an expert in your field who's done a LOT o' things to get where you are now…
It's surprisingly hard to articulate what you do so other people 'get' it.
That good ol' curse of the expert holds us back from being able to
- Introduce ourselves at networking events (or even the freakin' ...
In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it."
You've probably already tweaked things in your own marketing approaches to fit you better.
Recently I heard my friend Caryn Gillen speak about weaving ...
Ever wonder why your "Work with Me" page isn't getting any bites?
Today we dive into this verrrryyy specific nugget on your website.
Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work…
She also offers a roadmap to turn yours into a c...
