The Convincing Energy Is Wearing You Down marketing advice Sep 22, 2021

You know, the thing is about content creation, we don't as audience members want to be convinced that we need something.

Think about in your life, when you try to convince your kids of something or your partner or something like people are just not generally receptive to trying to be convinced...

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You Don’t Need a Million Marketing Solutions marketing advice Sep 19, 2021

Upon touching the floor, my feet yell, ‘OW! Ow ow ow JEEZ ow!” 

My lower right back screams at me, “WOMAN! Sit down! Don’t try that again.”

On the cusp of turning 51, I’m clearly doomed to be in pain forever.

Just give up & wear a robe all day with...

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The Invisible Blocker For Marketers with Claudia Schalkx marketing advice marketing fridays with claudia Sep 17, 2021
PERFECT content. an EXACTING funnel. An engaged audience -
 
But if you have this ONE thing blocking you, IT WILL NOT MATTER:
 
Do you "hate sales pages'?
 
Do you "not want to bother" people?
 
Do you "feel too salesy"?
 
Yeah - ^^all that stuff is...
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How To Get Inside Your Audience's Mind marketing advice Sep 15, 2021

A lot of entrepreneurs are wasting their content capital on words that just don't land with their audiences.

And they don't understand why it's a problem, because they're experts, they're authorities.

They've been doing this work a long time.

They're passionate, and they want to help people.

So...

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Stop Trying to Fix Your Business with “What Else?” marketing advice Sep 12, 2021

Do you ever get antsy with what’s going on in your life, mind, or business? 

You crave something new or different - so you start thinkin’, “How can I juice this up?” 

This was me in July - should’ve been resting & healing from injuries…

But...

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What Kind Of Lead Magnets Work? with Claudia Schalkx marketing advice marketing fridays with claudia Sep 10, 2021

You've probably spent time creating a lead magnet -

Do you need one?

Will it work for you?

Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!

If you'd like to connect with Claudia, be sure to check out  Bridge2MORE!

...

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Your Audience Is A Little Different From Your Clients marketing advice Sep 08, 2021

I heard a woman to ask yesterday, "Should I ask my clients what they want?"

She had a program and she was looking to tweak her program.

And I always think asking your clients is a great idea.

If you want to change things in your business, change things in your programs and offerings, etc, because...

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Is Your Marketing Strategy a Dream or Personal Nightmare? marketing advice Sep 05, 2021

She moved from a small ranch down the street to a big ol’ rambler with acres of land…

so she can tend to bees, inoculate logs with mushrooms, & lovingly care for her “girls” - a flock of hens + one stupid rooster. 

In March, she sprouts seeds indoors & by...

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Can we REALLY stop doing certain things in our marketing? with Claudia Schalkx marketing advice marketing fridays with claudia Sep 04, 2021

What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?

Marketing is a lot of energy; creating content takes a lot of time. 

Let's do them BETTER, so we don't have to do MORE.

Better marketing. Not more. 

How’s that sound?

...

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Where Are The Holes In Your Business? with Claudia Schalkx marketing fridays with claudia Sep 02, 2021
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
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What If It Could Be Easy? marketing advice Sep 01, 2021
My son got paid an extra TWENTY BUCKS for showing up to work 15 minutes early - and I had a mental reaction to that!
I wanted him to give it back!
Why should he earn money so easily?
And before I opened my mouth, I thought about advice I give to my clients all the time:

WHAT IF IT...

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Secrets, Tweaks, & Hints to a Sales Page marketing advice Aug 29, 2021

WHOA! The responses from my audience about my Launch Redux is a huuuuge indication that y’all are about NO BS Marketing Strategies, just like me.

So for my last installment in this series, I’m diving into the part of the Launch Process that most people find nightmarish: 

The ...

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