Realistic Tools For
Growing Your Business
That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand?
And…how does your brand play with your content & copy?
These...
It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program.
Now, if during your promotional events you've ever experienced feeling...
- A sense...
Do you struggle to come up with ideas for your emails?
If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content…
OR you don’t like the “selling” vibe that a lot of email marketers use…
You’re gonna LOVE...
Conforming to trends? Uh. No.
The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore.
Comparisonitis & Shoulds?...
Then why do we do exactly THAT when it comes to our marketing?
Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create!
But we tend to work in our silos,...
All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content…
AND “do marketing” that feels easier, better, simpler, “good-er” for us!
One of the most impactful personality...
Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience…
AND to lead them towards something valuable so you can earn money from your brilliance & expertise!
Monetizing your content doesn’t come easily to everyone, which...
You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business!
[This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...]
Which is why for today's...
I’m gonna be honest with you – I know AI is here and I know its power is undisputable.
And certainly it can make our life easier.
But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it:
I don’t want it to become a crutch. And...
When people want to learn more about you, they often go to your socials first...
And whether that's Instagram or something else...
And whether you're using video or something else..
You need to content that's easy for you to make and easy for your audience to find you!
This is where Natasha Pierre...
Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content.
It can feel pushy, market-y, or manipulative.
Sometimes it can even feel like you’re “dumbing down” your words & writing when you...
Video isn’t going anywhere, whether we like it or not.
The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience.
Today we're talking about how to improve your videos AND your confidence…so...
