The Blog

Realistic Tools For Growing Your Business

Swindled…by the same woman…TWICE.

May 31, 2020

No lie - I’ve gotten swindled by the same woman two times.

My son, his 2 friends, & I were heading into a coffee shop when a FAST-TALKIN’ lady approached us in the parking lot with a STOOOORY!

Oh - man. I can’t even pretend to give this story justice.

Suffice it to say it involved a broken-down car, her son in the hospital a few blocks away, a cell phone that died, and NO CASH on her.

There was a lot of arm waving, hand wringing, and voice trembling…

With six VERY BIG, very YOUNG eyes on me, I made a decision in the moment - gave her $20 & wished her a...

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I Don't Want To Be Annoying

May 24, 2020

‘That is SO annoying.’

^^This was my brilliant commentary on any situation. 

The phrase followed me everywhere as a default thought.

  • The co-worker obsessing about her on-again/off-again relationship with her partner? So annoying!
  • The sticky SHIFT key on my keyboard? So annoying!
  • The noisy Blue Jay waking us up at 5:15am on summer weekends? Annoying!

John said to me, “You use this word annoying a lot, Jen. Does everything really annoy you that much?

Yes, John. YES IT DOES>

Things are annoying! Can’t you see that??

He didn’t. And couldn’t wrap his...

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Here’s exactly what your audience needs to hear

May 17, 2020

My perfect client, Betsy, has a big problem. She’s an expert. With a TONNNNNN of certifications, trainings, & experience.

What’s the problem? Well - No one really knows what Betsy does.

Her friends use air quotes when they talk about “her business”.

Her followers like her but wonder “Can she help me? Does she work with people like ME?”

She wants to make more money, but the clients don’t come…

So she stokes the fire on the story that she’s just not good at what she does.

She spends a whole weekend researching a Master Training...

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How to Create a Better Introduction - and why you need one!

May 10, 2020

Back in the day, my hubs was an exec - and I never LIKED the idea of his business-building nonsense.

Remember, I was a teacher: Go to school. Come home. Grade papers. The end. 

He’d “have to” go out for drinks, dinner, or golf tournaments. 

I’d roll my eyes HARD. He’d say, “Jen! This is business. What do you think what happens out there? We’re building relationships.”

Complete BS to me. It made me want to stick out my tongue & blow a raspberry. Sometimes it made me want to stick a fork in my eye.

Or in his eye. Or in his...

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Am I too dumb to do marketing?

May 03, 2020

Even before COVID struck, there’s always been a lot of

OMG-are-you-seriously-freaking-doing-that?

marketing tactics you’ve been running from like your hair’s on fire!

If you haven’t figured out how to attract clients, it’s not your fault.

People HATE marketing - they tell me all the time.

In fact, they’d rather stay stuck where they are than grow a business because they HATE MARKETING.

I feel this so very much.

Flashback 5 years ago: in the parking lot of my chiropractor, listening to yet ANOTHER marketing podcast.

The host guy’s a BRILLIANT...

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Are you ZOOMED out?

Apr 26, 2020

Remember the lyrics to that early-90s classic, Rump Shaker?

Come ONnnnnn - you know it! It’s a classic…

“All I want to do is zoom-a-zoom-zoom-zoom…”

I’ve been thinking about that song a lot this week because, I’ve gotta admit:

I'm zoomed OUT. I’M EXHAUSTED.

My hips are tired from sitting so much.
My brain is tired from looking at my face all day.
My neck is tired from leaning forward constantly - (which I just realized I’m doing).

Are you exhausted by ALL the connecting?

Kind of ironic, right?

All month I’ve been writing about the...

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How she built her business - in 5 steps

Apr 19, 2020

How do you generate courage to move through the hard shit going on in your world and design a life you WANT -

even though the thought is terrifying?

Welcome to Allison Mitura’s quest!

She likes to say, “Yoga SAVED me” - and her dream was to share it with everyone.

BUT - creating a brick & mortar studio was a NO GO for Allison -

She wanted to bring yoga to people in their homes, offices, & community.

Is this a THING? Can you make money doing that?

Apparently: yes. But how?

That’s the journey Allison went on! Here’s what she wants you to know about...

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REAL Secrets & TRUE lies - why connecting works!

Apr 12, 2020

The day I turned 30, I slipped on the icy back porch & joked my hip was broken because I was now so old.

The entire month leading up to that day was filled with DREAD & WORRY. I left my birthday party early to pout & sulk - like a total jerk.

I held SO MANY expectations for my 30s - mostly that they’d be terrible because I was so old.

TRUE fact - my 30s were full of growth, change, happiness, learning.

Yesterday, BOOM! I turned 50.

Jack turned 13 last week, too! Another big number, right?

I briefly wondered what to EXPECT in celebrating our birthdays during the Great...

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The Technology No One WANTS - a story of email BS & lies

Apr 05, 2020

I’m sitting among 80+ college freshmen in a giant lecture hall at SUNY Fredonia, my undergrad alma mater.

It’s 1988. Dr. Chilberg’s my favorite professor - from up in the nosebleed section, I see he’s rocking big dark glasses & a salt-n-pepper closely-cropped afro.

But even from far away, I feel his energy - he loves teaching Communication 101.

Today, he’s sharing a new technology to REVOLUTIONIZE how we communicate.

He calls it “Electronic Mail.” 

E-Mail, he says, is the wave of the future.

We’ll never have to walk down a dorm hall...

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Put Down the Firehose: 3 tips to help your audience digest your message

Mar 29, 2020

Here’s this week’s helpful take-away so you don’t have to scroll to the bottom.

We think we need MORE…

What we actually want is BETTER.

Would you believe me if I told you, for your business - & life - you don’t have to do MORE to make it better?

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Here’s what MORE looks like:

The hostess who went bonkers at Liquor City buying all the booze - when most guests drank the classic Syrah-blend she grabbed because her husband loves it.

The mom with ALL the “remote learning” laid out - only to find her kiddos creating a hamster...

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