The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
What happens when the marketing of a program is so good that you can't resist it…
Then you BUY the thing…
But it wasn't what you actually needed?
Or it didn't deliver what you thought it would?
Or you didn't get the promised results?
*This is a real issue in today's online world and as marketers ...
Is it time to finally get that book out of your head and onto paper?
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You've got the idea, the IP, the framework, the drive, the desire to impact…
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BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place…
How do you proceed? Â
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Enter: The New VOICE of Nonf...
Gotta admit, today my mind got shaken up a bit.Â
Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform.
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A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.)
B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.)
...
Ever stayed at a party too long?Â
When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over?
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Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness.
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It's bound to happen, righ...
What if you're boring? Wait! No, that came out wrong.
What if YOU THINK you're boring? And you HAVE NO STORIES to tell?
OR - what if you think your story is too "weird" or "unrelatable". What if it's too out there?
And even if you had any stories, what if you're not good at telling them anyway?
Ye...
What if you don't have a M A S S I V E audience?
Is creating content a waste of time?
Do you need to keep building, building, building your audience before you can expect to make any money?
NOPE.
I know it seems like it's impossible to create big profits when you don't have big audience numbers....
