The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
“I’m just not a good writer! So I hate creating content…” Ummmmm.
Sound like anyone you know?
Copywriting is not optional for creating content of any type - so if you lack confidence in this area, no wonder you find it all such a challenge!
Is it possible to learn this stuff - without another cer...
FIVE DEGREES.
It’s been a miserable FIVE DEGREES for several days.
Alright. I’m lying. It vacillates between -8- and 12-degrees Fahrenheit.
Mostly we’re hovering around 5.
I’ve fallen on the ice twice so far - blammo - right on my back.
I spend all day in front of 3 floor-to ceiling windows ins...
After suffering through the first half of winter FREEZING in her home office - complaining…frustrated…angry…and finally resentful…
Jen finally went searching for a solution that didn’t cost too much and did the trick to solve the problem. She learned 3 lessons that - upon examination - she realized...
 Shaneice was very specific about what’s wrong in her content creation life:
In an on-air coaching call, I asked her, What's driving you bonkers with your content?
She said, Well…
- I can’t articulate what it is that I do concisely that also makes my audience excited.Â
- My ideas are all over the ...
The outcome of our marketing content is far reaching and - unfortunately - often not immediately evident!
We know we've gotta show up with our words, ideas, & insights…but too often it feels like a waste of time.
How do we create positive ripple effects - for both ourselves & our audiences - and R...
Woke up: 4:30amÂ
Left for airport: 4:45am
Boarded flight: 5:20am
Deplaned flight, still in Syracuse: 7:46amÂ
Actually take off for Atlanta: 10:17am
5 hours in the dinky Syracuse airport, 2 of them on the plane!
What gives, Delta? United’s over there taking off just fine!
Turns out Delta’s fue...
