The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
You know, the thing is about content creation, we don't as audience members want to be convinced that we need something.
Think about in your life, when you try to convince your kids of something or your partner or something like people are just not generally receptive to trying to be convinced abou...
Upon touching the floor, my feet yell, âOW! Ow ow ow JEEZ ow!âÂ
My lower right back screams at me, âWOMAN! Sit down! Donât try that again.â
On the cusp of turning 51, Iâm clearly doomed to be in pain forever.
Just give up & wear a robe all day with used tissues tucked into the sleeve - like my Me...
A lot of entrepreneurs are wasting their content capital on words that just don't land with their audiences.
And they don't understand why it's a problem, because they're experts, they're authorities.
They've been doing this work a long time.
They're passionate, and they want to help people.
So ...
Do you ever get antsy with whatâs going on in your life, mind, or business?Â
You crave something new or different - so you start thinkinâ, âHow can I juice this up?âÂ
This was me in July - shouldâve been resting & healing from injuriesâŚ
But boredom brought on the mental gymnastics of WHAT ELSE I ...
You've probably spent time creating a lead magnet -
Do you need one?
Will it work for you?
Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!
Watch The Full ...
