**The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.**

What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx marketing advice marketing fridays with claudia

Ok, you've heard the old adage: One Audience - One Message.

But what if your audience has two ICAs?

For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -

or the parent might even be doing the

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What 8 Hours Of Watching SVU Taught Me marketing advice

I work for the worst boss - she's a perfectionist with a huge vision, so her to-do list for me is endless!

Her expectations are ridiculous, and she thinks it's NOT ok for me to take time off.

Of course - she is me - and this weekend I learned a lesson AGAIN that this relentless sid

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Why my leisurely launch was a terrible idea marketing advice

Like you, I don’t know anyone who embraces Marketing BS…

I loathe tactics like made-up scarcity & would rather go out of business than use fear tactics to get someone to buy something.

Therefore, I decided on a nice, slow, leisurely launch for my membership program this summer.

I didn’t want to r...

Are We Doomed By The Algorithm? with Claudia Schalkx marketing advice marketing fridays with claudia

You've probably heard of the customer journey -

i.e. - where is your customer in their search for a problem when they meet you?

Today, Claudia Schalkx, marketing expert, and I are talking about a DEEPER issue around the CUSTOMER journey -

and it's all about the mindset of y

...

What Actually Worked For This Client marketing advice

Hey, I had a client send me an email last night saying,

"I don't know what to do about this situation because the program is just about to sell out."

She was completely not expecting this and it's such a great problem to have.

But how do we get to that point where we have those kinds of problems?...

Reality check on how my membership launch went! marketing advice

I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy -

(it wasn’t) -

and I made lots of mistakes…

You know I like to be transparent in my content, so I’m sharing some No BS lessons I hope will...

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**The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.**

But how do we get to that point where we have those kinds of problems?...

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