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Are your skills holding you back? marketing advice

An old friend sent a FB message: “Hey! Long time! Need to update my LinkedIn bio ‘cuz I’m working on a promotion/new job. Can you help me?”

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like...

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How To Know The Value Of Your Services When Pricing Them with Claudia Schalkx marketing fridays with claudia

Pricing our SERVICES is one of the hardest decisions entrepreneurs have to make!It's more difficult than pricing products because it's TOTALLY subjective to calculate the worth of your advice, expertise, and value of your TIME.

As if all that wasn't enough, all kinds of GARBAGEY thoughts populate...

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How to do Sustainable, Realistic Content Creation content creation made easy

Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy.

Sustainable content creation that actually works can be a reality for you!

In this episode of Content Creation Made Easy, you’ll learn...

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Don’t forget RESULTS in your content! marketing advice

Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.

Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…

It’s no wonder I spent my final semester at college literally without a voice

...

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What If You Just Stop Creating Content? with Claudia Schalkx marketing fridays with claudia
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. 🛑
 
But - CAN...
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What If You Could Do Less Marketing? marketing advice

You know how sometimes there's a marketing thing that you hear you should be doing, or you see other people doing.

For example, take reels on Instagram.

Instagram is really pushing reels.

Or maybe you've been on TikTok and you enjoy consuming TikTok.

And you see people using TikTok as a content...

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The ONE Thing Your Audience Is Looking For In Your Content marketing advice

14 minutes into a call I expected would take an hour for, Sara said, ‘Nope - that’s it! I’m good! See you next week.”

I panicked a little - I’m helping my 2nd cousin craft her college personal essay, which I do for all the kids in my family…

It’s...

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When Your Client Objects TO Your Advice with Claudia Schalkx marketing advice marketing fridays with claudia
Moving audience members to clients is often where we bang our heads against the wall...
 
They have OBJECTIONS...money, time, permission from someone else - but what's REALLY GOING ON with objections?
 
And how do you deal with them without feeling pushy?
 
Today,...
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The Convincing Energy Is Wearing You Down marketing advice

You know, the thing is about content creation, we don't as audience members want to be convinced that we need something.

Think about in your life, when you try to convince your kids of something or your partner or something like people are just not generally receptive to trying to be convinced...

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You Don’t Need a Million Marketing Solutions marketing advice

Upon touching the floor, my feet yell, ‘OW! Ow ow ow JEEZ ow!” 

My lower right back screams at me, “WOMAN! Sit down! Don’t try that again.”

On the cusp of turning 51, I’m clearly doomed to be in pain forever.

Just give up & wear a robe all day with...

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The Invisible Blocker For Marketers with Claudia Schalkx marketing advice marketing fridays with claudia
PERFECT content. an EXACTING funnel. An engaged audience -
 
But if you have this ONE thing blocking you, IT WILL NOT MATTER:
 
Do you "hate sales pages'?
 
Do you "not want to bother" people?
 
Do you "feel too salesy"?
 
Yeah - ^^all that stuff is...
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How To Get Inside Your Audience's Mind marketing advice

A lot of entrepreneurs are wasting their content capital on words that just don't land with their audiences.

And they don't understand why it's a problem, because they're experts, they're authorities.

They've been doing this work a long time.

They're passionate, and they want to help people.

So...

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