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Why my leisurely launch was a terrible idea marketing advice

Like you, I don’t know anyone who embraces Marketing BS…

I loathe tactics like made-up scarcity & would rather go out of business than use fear tactics to get someone to buy something.

Therefore, I decided on a nice, slow, leisurely launch for my membership program this summer.

I...

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Are We Doomed By The Algorithm? with Claudia Schalkx marketing advice marketing fridays with claudia
You've probably heard of the customer journey -
 
i.e. - where is your customer in their search for a problem when they meet you?
 
Today, Claudia Schalkx, marketing expert, and I are talking about a DEEPER issue around the CUSTOMER journey -
 
and it's all about the mindset...
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What Actually Worked For This Client marketing advice

Hey, I had a client send me an email last night saying,

"I don't know what to do about this situation because the program is just about to sell out."

She was completely not expecting this and it's such a great problem to have.

But how do we get to that point where we have those kinds of problems?...

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Reality check on how my membership launch went! marketing advice

I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so...

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If Things Are NOT Working, What's ACTUALLY The Problem? w/ Claudia Schalkx marketing advice marketing fridays with claudia

Something is OFF in the way your business is running (or NOT running...)

BEING HONEST: usually, what people THINK is the problem is NOT the problem.

Soooooo...

How do you know WHAT the real problem is...

SO YOU can STOP WASTING TIME on the wrong thing?

Let's talk about that - how can we focus on...

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Why I Lost More Than 100 Followers On Instagram Last Night marketing advice

You know, for a long time I did not pay attention to my Instagram followers.

I wasn't doing a lot of attraction strategies and going into accounts and following people.

I wasn't playing the Instagram game, and I'm still not.

But I wanted to talk to you today about Instagram or any followers,...

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New Month, New Choices marketing advice

Has to be about 10+ years ago now - I'd posted on FB, 

"Today's the first of the month AND a Monday! It's a great day to start something new!"

A college roommate promptly commented, "Who the HELL are you & what did you do with Jen Liddy?"

OMG - flames rose to my cheeks. I was mortified -...

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What If People Unfollow or Unsubscribe? marketing advice

Do you ever cringe when you see you have fewer followers today?

Or when someone unsubs from your list?

It FEELS PERSONAL - and may be ONE reason you subconsciously don't CONSISTENTLY show up with content.

It's your brain saying, "If you don't DO content creation - you'll never have to feel...

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She stopped dreading & hiding from her content marketing advice

Liz told me she was “throwing shit against the wall” when it came to posting on social media.

It was a “GOTTA GET IT OUT THERE!” situation…

And these splattery efforts rewarded her with crickets & tumbleweeds.

Very soon, a “screw this nonsense” vibe...

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Where You Can Get Content Ideas Easily marketing advice
"I'm afraid I'm gonna run out of things to say" -
 
This is something I hear a LOT when people tell me they're afraid to show up consistently -
 
WHAT IF I RUN OUT OF THINGS TO SAY.
 
I promise you: you will NEVER run out of anything to say -
 
Consistent Content is...
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Make Content Creation Sustainable marketing advice

My legs quivered & my brain screamed, You’re not gonna make it through! GIVE UP NOW.

The barre instructor said, “If you need something else, do what YOUR BODY needs.”

She couldn’t see because I faced the wall in a plié, but tears of relief from her permission...

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Just Tell Me What To Do Already! facebook live video

Is there a SECRET to content that does NOT look like EVERYONE ELSE’s content?

In fact - it SHOULDN’T look like everyone else's -

Maybe part of you wishes I’d give you a formula -

“JUST TELL ME WHAT TO DO ALREADY, JEN!”

But you’d be SO bored with that! So would...

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