The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

"Just tell more stories". Okay, but HOW? Let's talk.

What if you're boring? Wait! No, that came out wrong.

What if YOU THINK you're boring? And you HAVE NO STORIES to tell?

OR - what if you think your story is too "weird" or "unrelatable". What if it's too out there?

And even if you had any stories, what if you're not good at telling them anyway?

Ye...

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Profits & Success Even When You Have A Smaller Audience

What if you don't have a M A S S I V E audience?

Is creating content a waste of time?

Do you need to keep building, building, building your audience before you can expect to make any money?

NOPE.

I know it seems like it's impossible to create big profits when you don't have big audience numbers....

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The Art of Pitching: Personalized, Relevant Podcast Pitching Approaches

Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy…

 

And to be effective, you've gotta pitch yourself.

 

Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with!

 

...
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The 7 Emails You Want in Your Sales/Pitch Sequence!

Sending emails to your list is about soooooo much more than simply sending emails.

It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI?

Then today's episode is for you.

Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF…

Is...

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BTS with Dallas Travers - The Realities of Navigating a Huge Content Project

Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world…

It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals:

  1. Offer coaches alternatives to outdated approaches
  2. Provide space for underrepresented voices to be heard
  3. ...
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Blogging Strategies to Squash Resistance to Writing (and make the Google happy too!)

Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer?

Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing.


For some it borders on a trauma that keeps them from putti...

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