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What Kind Of Lead Magnets Work? with Claudia Schalkx marketing advice marketing fridays with claudia

You've probably spent time creating a lead magnet -

Do you need one?

Will it work for you?

Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!

If you'd like to connect with Claudia, be sure to check out  Bridge2MORE!

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Your Audience Is A Little Different From Your Clients marketing advice

I heard a woman to ask yesterday, "Should I ask my clients what they want?"

She had a program and she was looking to tweak her program.

And I always think asking your clients is a great idea.

If you want to change things in your business, change things in your programs and offerings, etc, because...

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Is Your Marketing Strategy a Dream or Personal Nightmare? marketing advice

She moved from a small ranch down the street to a big ol’ rambler with acres of land…

so she can tend to bees, inoculate logs with mushrooms, & lovingly care for her “girls” - a flock of hens + one stupid rooster. 

In March, she sprouts seeds indoors & by...

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Can we REALLY stop doing certain things in our marketing? with Claudia Schalkx marketing advice marketing fridays with claudia

What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?

Marketing is a lot of energy; creating content takes a lot of time. 

Let's do them BETTER, so we don't have to do MORE.

Better marketing. Not more. 

How’s that sound?

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Where Are The Holes In Your Business? with Claudia Schalkx marketing fridays with claudia
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
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What If It Could Be Easy? marketing advice
My son got paid an extra TWENTY BUCKS for showing up to work 15 minutes early - and I had a mental reaction to that!
I wanted him to give it back!
Why should he earn money so easily?
And before I opened my mouth, I thought about advice I give to my clients all the time:

WHAT IF IT...

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Secrets, Tweaks, & Hints to a Sales Page marketing advice

WHOA! The responses from my audience about my Launch Redux is a huuuuge indication that y’all are about NO BS Marketing Strategies, just like me.

So for my last installment in this series, I’m diving into the part of the Launch Process that most people find nightmarish: 

The ...

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How Do You Find Your Voice In your Content? with Claudia Schalkx marketing fridays with claudia
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
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What If I Don't Want To Talk About Myself In My Content? marketing advice

If you're like a lot of the people that I meet who are trying to create content, you might be putting a lot of stuff out there, maybe about your offers, about your business, about your services and your products.

But it might be really hard for you to put personal content out there.

I hear this...

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Preparing for Your Launch Realistically: Let’s Talk Launch Energy marketing advice

Welcome to Part 3 of my Launch De-brief, where I outline what worked & what didn’t in my membership offer with full transparency. Part 1 & Part 2.


In my personal life, many moving parts sucked up my energy & kept me from what I “should’ve done” to launch...

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What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx marketing advice marketing fridays with claudia
Ok, you've heard the old adage: One Audience - One Message.
 
But what if your audience has two ICAs?
 
For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -
 
or the parent might even be doing...
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What 8 Hours Of Watching SVU Taught Me marketing advice
I work for the worst boss - she's a perfectionist with a huge vision, so her to-do list for me is endless!
 
Her expectations are ridiculous, and she thinks it's NOT ok for me to take time off.
 
Of course - she is me - and this weekend I learned a lesson AGAIN that this relentless...
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