All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content…

AND “do marketing” that feels easier, better, simpler, “good-er” for us!

One of the most impactful personality...

Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience…

AND to lead them towards something valuable so you can earn money from your brilliance & expertise!

Monetizing your content doesn’t come easily to everyone, which...

You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business!

[This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...]

Which is why for today's...

I’m gonna be honest with you – I know AI is here and I know its power is undisputable.

And certainly it can make our life easier.

But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it:

I don’t want it to become a crutch. And...

When people want to learn more about you, they often go to your socials first...

And whether that's Instagram or something else...
And whether you're using video or something else..

You need to content that's easy for you to make and easy for your audience to find you!

This is where Natasha Pierre...

Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content.

It can feel pushy, market-y, or manipulative.

Sometimes it can even feel like you’re “dumbing down” your words & writing when you...

Video isn’t going anywhere, whether we like it or not.

The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience.

Today we're talking about how to improve your videos AND your confidence…so...

Every time you get into your car, you know where you’re going – whether it’s a routine destination or an adventurous road trip!

Very rarely do we just hop in the car and wander around, driving until we decide to stop.

But this is often what we do with our content! Put it out...

This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!)

I wanted Bobby to share his story because he's a creative, intelligent guy who's brain never turns off!

And in the middle of his business growing, growing, growing, he...

You know those people whose brains never turn off?

Who see every problem and come up with a solution? They know their strengths & can serve a LOT of different types of people?

(I'd bet this might even describe YOU! Your brain won't stop creating!)

Well - today I'm interviewing one of these...

Have you heard about shifting your Instagram profile grid to something called "The 9-Grid"?

What does this mean? It means that instead of constantly updating the feed posts on your IG profile, you create kind of a "home" page with 9 posts that are static.

NINE POSTS.

Then you don't post anymore....

You’d never create a piece of content only to bury it in the sand on purpose.

You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience!

If no one can find it, writing it was a waste of your time.

This is why being search-able is VITAL, and why...