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Where Are The Holes In Your Business? with Claudia Schalkx marketing fridays with claudia
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
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What If It Could Be Easy? marketing advice
My son got paid an extra TWENTY BUCKS for showing up to work 15 minutes early - and I had a mental reaction to that!
I wanted him to give it back!
Why should he earn money so easily?
And before I opened my mouth, I thought about advice I give to my clients all the time:

WHAT IF IT...

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Secrets, Tweaks, & Hints to a Sales Page marketing advice

WHOA! The responses from my audience about my Launch Redux is a huuuuge indication that y’all are about NO BS Marketing Strategies, just like me.

So for my last installment in this series, I’m diving into the part of the Launch Process that most people find nightmarish: 

The ...

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How Do You Find Your Voice In your Content? with Claudia Schalkx marketing fridays with claudia
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a...
Continue Reading...
What If I Don't Want To Talk About Myself In My Content? marketing advice

If you're like a lot of the people that I meet who are trying to create content, you might be putting a lot of stuff out there, maybe about your offers, about your business, about your services and your products.

But it might be really hard for you to put personal content out there.

I hear this...

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Preparing for Your Launch Realistically: Let’s Talk Launch Energy marketing advice

Welcome to Part 3 of my Launch De-brief, where I outline what worked & what didn’t in my membership offer with full transparency. Part 1 & Part 2.


In my personal life, many moving parts sucked up my energy & kept me from what I “should’ve done” to launch...

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What If You Have 2 Audiences - 2 Ideal Clients? with Claudia Schalkx marketing advice marketing fridays with claudia
Ok, you've heard the old adage: One Audience - One Message.
 
But what if your audience has two ICAs?
 
For example - what if you're in an industry that serves a child's wants or needs but the parent is doing to have to do the purchasing -
 
or the parent might even be doing...
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What 8 Hours Of Watching SVU Taught Me marketing advice
I work for the worst boss - she's a perfectionist with a huge vision, so her to-do list for me is endless!
 
Her expectations are ridiculous, and she thinks it's NOT ok for me to take time off.
 
Of course - she is me - and this weekend I learned a lesson AGAIN that this relentless...
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Why my leisurely launch was a terrible idea marketing advice

Like you, I don’t know anyone who embraces Marketing BS…

I loathe tactics like made-up scarcity & would rather go out of business than use fear tactics to get someone to buy something.

Therefore, I decided on a nice, slow, leisurely launch for my membership program this summer.

I...

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Are We Doomed By The Algorithm? with Claudia Schalkx marketing advice marketing fridays with claudia
You've probably heard of the customer journey -
 
i.e. - where is your customer in their search for a problem when they meet you?
 
Today, Claudia Schalkx, marketing expert, and I are talking about a DEEPER issue around the CUSTOMER journey -
 
and it's all about the mindset...
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What Actually Worked For This Client marketing advice

Hey, I had a client send me an email last night saying,

"I don't know what to do about this situation because the program is just about to sell out."

She was completely not expecting this and it's such a great problem to have.

But how do we get to that point where we have those kinds of problems?...

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Reality check on how my membership launch went! marketing advice

I made a weird choice when I opted for a 6-week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so...

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