14 minutes into a call I expected would take an hour for, Sara said, ‘Nope - that’s it! I’m good! See you next week.”

I panicked a little - I’m helping my 2nd cousin craft her college personal essay, which I do for all the kids in my family…

It’s...

You know, the thing is about content creation, we don't as audience members want to be convinced that we need something.

Think about in your life, when you try to convince your kids of something or your partner or something like people are just not generally receptive to trying to be convinced...

Upon touching the floor, my feet yell, ‘OW! Ow ow ow JEEZ ow!” 

My lower right back screams at me, “WOMAN! Sit down! Don’t try that again.”

On the cusp of turning 51, I’m clearly doomed to be in pain forever.

Just give up & wear a robe all day with...

A lot of entrepreneurs are wasting their content capital on words that just don't land with their audiences.

And they don't understand why it's a problem, because they're experts, they're authorities.

They've been doing this work a long time.

They're passionate, and they want to help people.

So...

Do you ever get antsy with what’s going on in your life, mind, or business? 

You crave something new or different - so you start thinkin’, “How can I juice this up?” 

This was me in July - should’ve been resting & healing from injuries…

But...

You've probably spent time creating a lead magnet -

Do you need one?

Will it work for you?

Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!

...

I heard a woman to ask yesterday, "Should I ask my clients what they want?"

She had a program and she was looking to tweak her program.

And I always think asking your clients is a great idea.

If you want to change things in your business, change things in your programs and offerings, etc, because...

She moved from a small ranch down the street to a big ol’ rambler with acres of land…

so she can tend to bees, inoculate logs with mushrooms, & lovingly care for her “girls” - a flock of hens + one stupid rooster. 

In March, she sprouts seeds indoors & by...

What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?

Marketing is a lot of energy; creating content takes a lot of time. 

Let's do them BETTER, so we don't have to do MORE.

Better marketing. Not more. 

How’s that sound?

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