The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā 

Help! I need a realistic, sustainable content strategy - LIVE Coaching Call with Client Sheryl Turner content creation made easy

Sheryl is filled with TONS of content ideas, but they ā€˜hover in her brainā€ - then, another thought floods in & then another…

EVERYTHING seems important to write about - so before she can take action on the idea she’s already had, it winds up sitting in her brain,

replaced by the idea that comes af...

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What I learned in my 30-Day Reels Experiment - and how it affected getting new leads & clients!

I’ve been brutally honest with my clients:Ā 

I HATE REELS - or any short-form video content, really.

(Tik Tok & YouTube shorts included).

I resent ā€˜it!Ā 

I already make a TON of quality, helpful content in service to my audience - whether or not they ever become clients.

So when my Instagram enga...

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My Scary Content Experiments & The Outcomes! content creation made easy

There are things I don’t like doing in my own content: creating REELS and pitching myself to the media.

The dislike comes from pure fear - so I put myself through two experiments:

  1. Can I learn how to like Reels? Do I need to? And if so, will it have an impact on my business?
  2. Can I find a way to
  3. ...
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Is your story too boring to pitch to the media? marketing advice
***Read all the way down to the end for a link to a great little pitching tracker you can use to keep your pitches organized!

When you’re the female George Clooney of London, flying around the world with an ā€œUp in the Airā€ job requiring you to fire people everywhere you go…

you could quickly becom...

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Get In Front Of Other People's Audiences - Realistic & Powerful Approaches w/ Adela Hussain content creation made easy

Building an audience can take a looooong time, which is why you want to consider adding using other people’s platforms (OPP) to your marketing strategy!

Remember - you’re an expert with a unique perspective - even if you can’t see it for yourself.

That’s why today Jen interviews pitching strategis...

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Why "You're So Awesome" Is a Terrible Review For You marketing advice

Let’s talk about what happens when you see a review that someone has posted that said…

ā€œYou're amazing, you're magical, you're so awesome.ā€

It's nice, right?

Ā Like you might feel great for that person. Happy that their clients love them, but it's not a review that will help your potential client ...

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