Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves,

Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving.

However, one...

Whyyyyyy is content marketing so freakin’ challenging?

That’s easy: it’s because there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves!

Marketing feels slippery because:

• Nothing...

Whatever kind of content you're creating….

Whatever networking, pitching, marketing, speaking you're doing....

None of it will work if you have a murky, fuzzed up brand messaging…

Anything that’s unclear, takes too long to say or has people walking away from you going,...

When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people.

Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that.

In 2021, Jen joined a 6-month coaching...

One of the things I see marketers doing a lot is talking about what they offer. Not marketers entrepreneurs say, I offer this, you get this, you get this, you get this. It's all of the features, all of the parts of a program or a product or service, right? Like we'll meet eight times for an hour...

Today I get to do something I love doing: live coaching!

Each month I invite a member from the Content Creator’s Studio to work 1:1 on some aspect of content, marketing, business, or mindset that’s driving them bonkers.

Today I’m talking with Sherry Harrod, a podcast host....

The dude in a fast car slowed down long enough to scream at me,

 “IT’S JUST A RAINBOW, LADY!”

as he blew down my street…

I’d gotten caught in an unexpected rain shower with my doggo, no umbrella,

and stood on the sidewalk, (like a dope, apparently), taking a...

If you’ve ever felt “My marketing strategy isn’t working”, you’re gonna want to check out this conversation.

Now, you’ve got a marketing strategy, right?

Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into...

So my sister has this “business”.

I'm going to put air quotes around it because it's the service that she does for free for her friends and neighbors.

And I'm hoping she does it for Jack in three years.

But basically, she's an expert at helping kids get into college with the...

You’ve already DONE your ideal client exercises, right? Ugggg, don’t make me do it again!

You know your avatar, have a character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again.

Welp. We’ve got some unsexy news for you:

There are...

Let’s talk about how to speak to your audience so they will LISTEN..,

We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity.

Our job is to share examples, stories, & words that speak directly to what your audience NEEDS...

My sister has a superpower she gives away for FREE:

helping high schoolers get into their dream college!

(It’s a favor she does for neighbors & friends. Fingers crossed she’ll do it for my kiddo in 3 years!)

I constantly tell her, “Tracey! This is a BUSINESS waiting to be...